Nottingham Forest joins ScorePlay

Rafael Molina Harno

August 17, 2023

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Another Premier League team has decided to use ScorePlay. Nottingham Forest, a historic club and two time European Cup winner are excited to work together to co-construct the media tool of the future and upgrade their digital strategy.

New horizons

The Premier League is one of the most popular football leagues in the world, with a large and content-hungry fan base. As a league, teams have pushed each other to be more innovative and have become media companies in their own right over the past decade. As this need for content grew, Nottingham Forest was faced with media bottlenecks that prevented them from executing their digital strategy to their satisfaction. They went to the market in search of a tool that was as innovative as they were and that would leverage technology to solve their issues. They found ScorePlay.

The most innovative teams realize that engaging the younger generation of fans is a challenge, but also an opportunity to build a new visual storytelling model with their media. Unique content intended for social media is captivating in its innate realism compared to broadcast footage, or in addendum to it. Organizations like Nottingham Forest need a centralized media workflow to access this media in real-time on match days so they can be adept and reactive in the fast-paced sports environment, putting out the right content at the right time. Nimble and agile, just like they are on the pitch.

Easy implementation & onboarding

Nottingham Forest was able to successfully onboard their entire internal team, athletes, and external partners and service providers in less than a week on ScorePlay. ScorePlay, powered by AI, is now embedded across their entire team and organisation for every stakeholder, with customisable user types giving them the freedom to share it with everyone while still keeping control of their content.

ScorePlay has provided Nottingham Forest with a single source of truth for their media, allowing for an efficient workflow and ensuring that the right content can be put out at the right time.

Nottingham Forest & ScorePlay Overview

  • 50 users across every department from marketing to social media, and partnerships
  • Custom media workflows and automatic distribution
  • 1,000 player content downloads in 1 month.
  • AI-powered centralization, classification, and distribution of media assets

About ScorePlay

The centralization, classification, and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow.

The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organizations to be reactive, versatile, and adept in their content strategy. ScorePlay automates the centralization, classification, and distribution of assets with AI. A media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content to user-generated content, all through ScorePlay Pulse.

Storytelling simplified, collaborative photo and video sharing made easy.

Photo credit: Nottingham Forest
  • Try for free.

  • Personalized onboarding.

  • Dedicated customer service representative.

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