Brandfolder alternative


Brandfolder provides sports clients with a high level of privacy, security, and brand monitoring available. With advanced privacy controls and permissions management, administrators on Brandfolder have full control over which assets can be accessed by whom. They also offer powerful features such as auto-expiration dates and rights-managed sharing to maintain brand integrity and control over distribution - incredibly useful in the sports industry.

Brandfolder's Collections feature is a powerful tool that allows you to group similar items based on criteria such as color, marketing tentpole, season, or type. However, a lot of the asset organisation ends up being pretty manual. Brandfolder allows you to distribute, share, and update collections on the fly as assets are changed, and even set custom dates for assets to appear or be removed from a collection. This makes it easy to keep everyone on the same page and to provide access to embedded assets on a website, a single shared link, a collection, or a saved search. Brandfolder’s CMS integration allows companies to regularly update assets on a website automatically.

Brandfolder’s automatic AI is smart, but the tags will crowd your assets as they are not always exactly what you would want to search for in the context of a sports organisation. That being said, their search function works well, and Brandfolder can integrate with your existing tech stack. Finally, Brandfolder’s integration with Getty allows Getty customers to sync and download all purchased images to their Brandfolder and automatically ingest future assets purchased via Getty. A very useful integration if you choose to use these tools.


That’s where ScorePlay enters the scene. ScorePlay is a fresh solution for fresh problems. It provides features sport organisations truly need to maximise their digital workflows all along a media asset's value chain. We know from experience (we’ve been purpose built by sports organisations) that sports clubs have traditionally struggled to store, manage, distribute, and otherwise use their content in a scalable way that amplifies their brand. Our platform has an easy-to-use interface that makes managing assets incredibly simple. With ScorePlay, all of the weight that was traditionally on digital team members’ shoulders to organise the storage of assets has now been lifted: time, resources etc.

ScorePlay's AI auto-tags all your assets and archives, and has a powerful and fast search engine for all tags (player, event, partner, date, photographer etc). FTP connectors allow for live photos to be fed directly into the platform, which can then be validated by an admin. Live broadcast integration via RTMP or SRT means immediate use of video for short-form content with live clipping. Meanwhile, calendar integration means all your Collections (games, matches, tournaments etc.) are linked directly to the platform and ready to be populated with assets. Automated distribution channels through our apps allow you to share content directly with your athletes and partners, to leverage your ambassadors' influence and improve your sponsorship package.

Organisations can also now sign up to have fan engagement tools through a unique link-in-bio, analytics on their media’s performance, permissions management and player generated content, all within the same tool. We’ve become an all-in-one media toolkit, and even better yet, the ScorePlay team is constantly updating the solution to make sure we remain best-in-class for sports organisations. We cover every type of media asset, all the way from capture to consumption.

Bottom line

Both Brandfolder and ScorePlay offer useful features for sports organisations to manage their digital assets. Brandfolder's advanced privacy controls and permissions management make it a great choice for organisations that need to tightly control access to their assets. Its Collections feature also allows for easy grouping of similar items. However, a lot of the asset organisation ends up being pretty manual.

ScorePlay, on the other hand, was purpose-built for sports organisations and offers a comprehensive, easy-to-use solution for managing digital assets. Its AI auto-tags all assets and archives, and its fast search engine makes it easy to find exactly what you need. It also offers FTP connectors for live photos, live broadcast integration, and automated distribution channels. Additionally, ScorePlay's mobile app allows for automatic delivery of content to athletes, which can help increase their social media engagement.

Overall, while both solutions have their strengths, ScorePlay may be the better choice for sports organisations looking for an all-in-one media toolkit that is easy to use and offers advanced AI tagging and search capabilities.

Please note feature information is correct as of June 2023. ScorePlay has made every attempt to ensure the accuracy and reliability of the information provided on this website. However, the information is provided “as is” without a warranty of any kind. ScorePlay does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained within this article.

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