IFK Göteborg x ScorePlay

Mariana Soares

June 14, 2024

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New collaboration underway.

ScorePlay's AI tool creates new opportunities for IFK Göteborg. The club's photo and video management is becoming more efficient – and new opportunities are emerging for partners.

"We want to continue to be at the forefront of Swedish football when it comes to technological innovation, and this is an exciting step with a strong collaboration partner," says Marcus Modéer, Head of Communications at IFK Göteborg.

ScorePlay's digital media tool is specifically tailored and customized for the sports world, with collaboration clubs including West Ham, Real Betis, and Inter Miami, among others. Since its inception four years ago, ScorePlay has been the only company in the world offering AI software that is exclusively tested and designed for sports-related operations. Through automated facial and text recognition, the software is designed to enhance and simplify organizational communication efforts.

"We are proud of the partnership with ScorePlay, which has been a 'game-changer' for us. It is a more accessible media portal for us at IFK Göteborg, providing increased efficiency and creating new revenue opportunities. The tool not only saves us a lot of time in managing our large volume of video and photos but also opens up the possibility to make content available to our partners. The idea is that this will become another revenue stream for us," says Marcus Modéer.

"We're super happy to be collaborating with an innovative club like IFK Göteborg. They knew what they were looking for, and our vision for the future of sports media was completely aligned. Looking forward to a fruitful collaboration," says Victorien Tixier, CEO at ScorePlay.

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