PhotoShelter alternative


PhotoShelter for Brands is a traditional content management service. PhotoShelter is a widely established media platform for professional photographers and it undeniably excels in its core features. However, PhotoShelter was not made for sports, and therefore is not a perfect fit for the specific needs of sports organisations who deal with media at scale. The PhotoShelter for Brands system is quite simple: Upload an asset, manually add it to a folder or leave it in the library. The only issue is once you start looking for a specific asset. With PhotoShelter, you end up getting lost trying to locate the right folder or manually search in your vast library of content – often times content that has not been meticulously curated with manual tags ...because who has time for that?

  • Not made for sports, but just adjusted for a sports workflow
  • No mobile app delivery for athletes or sponsors
  • Requires costly integration add-ons to maximise workflows
  • Compounding negative effect if left unorganised


ScorePlay is a fresh solution for fresh problems. It provides features sport organisations truly need to maximise their digital workflows all along a media asset's value chain. We know from experience that sports clubs have traditionally struggled to store, manage, distribute, and otherwise use their content in a scalable way that amplifies their brand. Our platform has an easy-to-use interface that makes managing assets incredibly simple. With ScorePlay, all of the weight that was traditionally on digital team members’ shoulders to organise the storage of assets has now been lifted: time, resources etc.

ScorePlay's AI auto-tags all your assets and archives, and has a powerful and fast search engine for all tags (player, event, partner, date, photographer etc). FTP connectors allow for live photos to be fed directly into the platform, which can then be validated by an admin. Live broadcast integration via RTMP or SRT means immediate use of video for short-form content with live clipping. Meanwhile, calendar integration means all your Collections (games, matches, tournaments etc.) are linked directly to the platform and ready to be populated with assets. Automated distribution channels through our apps allow you to share content directly with your athletes and partners, to leverage your ambassadors' influence and improve your sponsorship package.

Organisations can also now sign up to have fan engagement tools through a unique link-in-bio, analytics on their media’s performance, permissions management and player generated content, all within the same tool. We’ve become an all-in-one media toolkit, and even better yet, the ScorePlay team is constantly updating the solution to make sure we remain best-in-class for sports organisations. We cover every type of media asset, all the way from capture to consumption.

The bottom line

ScorePlay boasts just as many features on our MAM but where we excel is in our expertise in the sports industry. ScorePlay is truly the media asset manager made for sports organisations, by sports organisations, which means we constantly listen and implement features that our clients request, unlike PhotoShelter. Our athlete app now has over 6K athletes around the world making use of it to share their content to social media. We are experts in the specific workflows that sports organisations and entertainment brands have and provide the tool to improve them. ScorePlay shines in its ease of use and automated workflows that make storing, organising and distributing your content so simple. It's also why ScorePlay's product should speak for itself.

Spoiler Alert: It does. But if you don't trust that, then why not trust Sacramento Republic who made the switch from PhotoShelter and they haven't looked back since.

Please note feature information is correct as of June 2023. ScorePlay has made every attempt to ensure the accuracy and reliability of the information provided on this website. However, the information is provided “as is” without a warranty of any kind. ScorePlay does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained within this article.

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