PhotoShelter alternative


PhotoShelter for Brands is a traditional content management service. PhotoShelter is a widely established media platform for professional photographers and it undeniably excels in its core features. However, PhotoShelter was not made for sports, and therefore is not a perfect fit for the specific needs of sports organisations. The PhotoShelter for Brands system is quite simple: Upload an asset, manually add it to a folder or leave it in the library. The only issue is once you start looking for a specific asset. With PhotoShelter, you end up getting lost trying to locate the right folder or manually search in your vast library of content – often times content that has not been meticulously curated with manual tags...because who has time for that?

  • Not made for sports, but just adjusted for a sports workflow
  • No mobile app delivery for athletes or sponsors
  • Requires costly integration add-ons to maximise workflows
  • Compounding negative effect if left unorganised


ScorePlay is a fresh solution. It provides features sport organisations and entertainment brands truly need to maximise their digital workflows. We know from experience that sports clubs and entertainment brands have traditionally struggled to store, manage, distribute, and otherwise use their content in a scalable way that amplifies their brand. Our platform has an easy-to-use interface that makes managing assets incredibly simple. With ScorePlay, all of the weight that was traditionally on digital team members’ shoulders to organise the storage of assets has now been lifted: time, resources etc.

ScorePlay's AI auto-tags all your assets and archives, and has a powerful search engine for all tags (player, event, partner, date, photographer etc). FTP connectors allow for live photos to be fed directly into the platform, which can then be validated by an admin. Meanwhile, calendar integration means all your events (games, matches, tournaments etc.) are linked directly to the platform and ready to be populated with assets. Automated distribution channels through our apps allow you to share content directly with your athletes and partners, to leverage your ambassadors' influence and improve your sponsorship package. Organisations can now sign up to have fan engagement tools through a unique link-in-bio, analytics on their media’s performance, permissions management and player generated content, all within the same tool. Even better yet, the ScorePlay team is constantly updating the solution to make sure we remain best-in-class for sports organisations and entertainment brands.

  • Built with sports clubs for sports clubs
  • Mobile app to automatically deliver content to athletes
  • All-in-one solution from management to content delivery to analytics
  • AI tagging creates a compounding effect of an organised library over time with minimal effort

The bottom line

ScorePlay boasts just as many features on our MAM but where we excel is in our expertise in the sports industry. ScorePlay is truly the media asset manager made for sports organisations, by sports organisations, which means we constantly listen and implement features that our clients request, unlike PhotoShelter. Our athlete app now has over 2K athletes around the world making use of it to share their content to social media. We are experts in the specific workflows that sports organisations and entertainment brands have and provide the tool to improve them. ScorePlay shines in its ease of use and automated workflows that make storing, organising and distributing your content so simple. It's also why ScorePlay's product should speak for itself.

Spoiler Alert: It does. But if you don't trust that, then why not trust Sacramento Republic who made the switch from PhotoShelter and they haven't looked back since.

  • 14-day free trial.

  • Personalized onboarding.

  • Dedicated customer service representative.

  • Access to all features.

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