January 31, 2023
The Dallas Wings are a professional women's basketball team based in Arlington, Texas. Founded in 2016, they are a member of the Women's National Basketball Association (WNBA) and play in the Western Conference. The Wings are coached by Vickie Johnson and their home arena is the College Park Center. The team has seen a number of great players, including All-Stars Skylar Diggins-Smith and Liz Cambage, and other notable players such as Odyssey Sims, Alisha Gray, and Kaela Davis.
The Wings had an extensive weekly workload of digital assets that needed to be organised and found quickly, from arrival shots, to training, pre-game and match photos and videos, so they decided to upgrade their digital strategy to be more versatile online. They sought out a digital asset management platform that could provide quick access and searchability of all their content, ranging from photos to videos and giving them the ability to deliver the right content to their highly engaged fanbase. Additionally, they needed it to automate content delivery to athletes, and wanted their partners to be tagged as well. ScorePlay was their go-to solution that provided a comprehensive, all-in-one package, without having to juggle several different tools.
Dallas Wings chose ScorePlay as their official media asset manager in the January 2023, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:
The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution).
The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.
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