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Tigres UANL partners with ScorePlay

Rafael Molina Harno

December 5, 2022

Tigres announcement thumbnail ScorePlay

Tigres UANL Overview

Tigres UANL is one of the biggest clubs competing in the Liga MX, based in San Nicolás de los Garza and having been founded in 1960. In addition to being Mexican champions seven times and won the Copa MX three times. After finishing runners-up several times, they won the CONCACAF Champions League title in 2020, and became the first CONCACAF team to reach the Club World Cup Final.

Challenges faced

With three games a week, as well as training, press events and conferences, and partnership activations, Tigres has a huge weekly influx of digital assets that require centralisation and classification to be searched and easily findable. Tigres upgraded their digital strategy with an infrastructure that would allow them to grow their presence and innovate to create meaningful engagement with their fanbase, by using visual storytelling to foster long-term brand loyalty.

They required a digital asset management platform that would offer them easy access and searchability of all their content, from photo to video and live broadcast, automate their content distribution to athletes, as well as provide value to their partners and monetise their content through a marketplace. ScorePlay provided them with an all-in-one solution.

Assets:

  • 2k photos a week
  • 15 hours of videos
  • Hundreds of content assets

ScorePlay media hub

Tigres chose ScorePlay as their official media asset manager in the Fall 2022, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:

  • Automatic tagging of players and partners with the use of face and word detection
  • Sporting calendar integration for automated sorting and organisation
  • Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
  • Automatic distribution to athletes and partners directly through the ScorePlay app

Tigres x ScorePlay: the numbers

  • 2K assets per week
  • 400 downloads per week by the squad
  • 90% of the squad uses the App weekly
  • 20+ different users across the club
  • 23+ partners were added to give them dedicated access to assets

About ScorePlay

ScorePlay is an all-in-one media hub for sports. Powered by indexing-AI and a tag-based classification approach, ScorePlay provides a centralised accessibility to content by detecting faces, words and logos. It automates distribution to athletes to enable visual storytelling and help clubs build narratives around their biggest athletes and ambassadors.

Whether it’s managing your live workflows, distribution to athletes and partners, editing and sharing content, organising your events, archiving your historical content, content requests or monetisation - ScorePlay offers a simple solution for your sports organisation.

Start your 14-day free trial today.

Photo credit: Tigres UANL

Keep reading.

  • 14-day free trial.

  • Personalized onboarding.

  • Dedicated customer service representative.

  • Access to all features.

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