SFL’s automatic highlights distribution

Rafael Molina Harno

December 11, 2023

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The Swiss Football League (SFL) has always been at the forefront of embracing innovative solutions for enhancing its digital presence. Recognizing the evolving demands of sports media, SFL embarked on a transformative journey with ScorePlay, a leader in sports media management solutions that automates manual media tasks to unlock new opportunities and grow sports entities’ brands.

Challenge: crafting an engaging digital experience

SFL's challenges were multifaceted, requiring a solution that could address both engagement and accessibility:

  1. Enhancing Fan Experience: In a world where digital interaction is paramount, SFL sought a dynamic platform to deliver high-quality match highlights and content, ensuring fan engagement was at its peak.
  2. Breaking Language Barriers: With a diverse global audience, SFL needed a platform capable of delivering content in multiple languages, thereby expanding its reach and resonating with fans worldwide.

Often times after games, fans are immediately searching for ways of viewing highlights, stats and more. SFL provides a solution that practically no other league in the world has - they listened to their fans and wanted them to get what they desired.

ScorePlay’s solution: symphony of innovation and accessibility

ScorePlay stepped in with a solution that was as elegant as it was effective. We worked through their workflow with them, and figured out how to automate it.

  1. Seamless Integration for Unmatched Engagement: ScorePlay's state-of-the-art video player was integrated into SFL’s website. This strategic move ensured a fluid and engaging experience for fans, with easy access to full matches, tactical analyses, and pulsating match highlights. ScorePlay's technology enabled the direct publication of match highlights on the official SFL website. Each match center showcasing breathtaking football moments in high-definition clarity.
  2. Multilingual Mastery: Embracing the global nature of football, ScorePlay’s platform facilitated the publication of match highlights in various languages. This feature was pivotal in democratizing content access, allowing fans from different linguistic backgrounds to enjoy SFL’s thrilling football content.
  3. Speed: In the highly dynamic world of sports media, speed is of the essence. ScorePlay's technology provides a fast and efficient workflow, ensuring that match highlights and content are delivered to fans promptly. This immediate access to content not only enhances the fan experience but also gives SFL a competitive edge in the digital space. The faster the content reaches the audience, the more relevant it is, thus driving higher engagement and amplifying fan excitement.

Perfect solution for fans looking for highlights.

New era of digital engagement

The collaboration bore fruit in remarkable ways:

  1. A Surge in Streams and Engagement: The intuitive interface of the ScorePlay player led to an exponential increase in viewer streams, reflecting a deeper, more engaging fan experience.
  2. Global Fanfare: The multilingual capabilities expanded SFL's influence, bringing Swiss football to a global stage and providing their international fans with the content they craved.

"Seeing the transformation that ScorePlay brought to our digital strategy and fan engagement was truly remarkable. We're setting a whole new standard for the sports industry, by seamlessly delivering all highlights directly to our fans. ScorePlay’s technology allows us to amplify and automate our fan engagement." - Alessio Marra, Product Owner Digital Ecosystem at SFL

Building on this success, ScorePlay and SFL are committed to further enhancements. Plans are underway to enrich the match center with additional features like player headshots, adding a personalized touch to the fan experience. This partnership exemplifies the transformative power of technology in sports media. ScorePlay's innovative solutions have not only uplifted SFL's digital strategy but also set new standards for fan engagement in the sports industry. As SFL continues to innovate and captivate its audience, ScorePlay remains a pivotal partner, steering the league towards a future where digital experiences are as thrilling as the on-field action.

Photo Credit: Swiss Football League
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