Irish FA partners with ScorePlay

Andy Yeandle

November 15, 2022

Irish FA announcement thumbnail

Irish FA Overview

The Irish FA is one of the oldest football federations in the world alongside the other United Kingdom countries. With a rich history, they need to match their digital asset management to their heritage. They chose ScorePlay to revamp their digital strategy and implement their AI-powered all-in-one media hub.

Challenges faced

With full international breaks of games for both senior and Under-21 squads, as well as training, press events and conferences, and partnership activations, the Irish FA had a huge influx of media assets that required centralisation, classification and distribution. With ScorePlay, they upgraded their digital strategy with an infrastructure that would allow them to grow their presence, provide more ROI to all their partners, and take advantage of their players’ personal brands to grow visibility of the Irish FA itself.

They required a media asset management platform that gave them easy access and searchability of all their media content, optimise their photo sharing to athletes, as well as provide value to their partners and monetise their content through a marketplace. ScorePlay provided them with an all-in-one solution, that had been designed specifically for sports.

The ScorePlay solution

The Irish FA chose ScorePlay as their official media asset manager in autumn 2022, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:

  • Automatic tagging of players and partners with the use of face and word detection
  • Sporting calendar integration for automated sorting and organisation
  • Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
  • Automatic distribution to athletes and partners directly through the ScorePlay app

“Being able to easily search for content and get the assets to the right people straight away has been a game changer. The players embraced the ScorePlay app during the last international window. Having everything in one place for photos and videos means staff across the Irish FA can access what they need. Highly recommend it!” - John Gillespie, Digital Content Manager at the Irish FA

The federation could see the value they could get from making it easy for their athletes to share team-related assets online, leveraging their personal and club followings to amplify the federation’s brand. Their athletes are more than just their players: they’re their biggest marketing assets and advocates. After being onboarded, the players from the senior squad use the ScorePlay App to get their pictures immediately after games and can post directly in just one click. Their 20+ sponsors, such as BT, Adidas and JDSports are notified of any tagged collection of assets and can access them directly through their access.

With the use of ScorePlay’s extensive permissions system, Irish FA gives 25 users across their organisation the correct access, whether marketing, media rights or sponsorships and sales.

Irish FA x ScorePlay: the numbers

  • 90% of the squad uses the App weekly
  • 25+ different users across the club
  • 20+ partners were added to give them dedicated access to assets

About ScorePlay

ScorePlay is an all-in-one media hub for sports. Powered by indexing-AI and a tag-based classification approach, ScorePlay provides a centralised accessibility to content by detecting faces, words and logos.

Whether it’s managing your live workflows, distribution to athletes and partners, editing and sharing content, organising your events, archiving your historical content, content requests or monetisation - ScorePlay offers a simple solution for your sports organisation.

Start your 14-day free trial today.

Photo credit: Irish FA
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