Scottish FA partners with ScorePlay

Scottish FA

The Scottish FA is fourth oldest football association in world football, having been founded in 1873. Today, they run the national football teams for Men and Women, as well as youth levels down to the Under-17s, and Futsal. For club competitions, they run the Scottish Cup and Scottish Youth Cup. In summer 2022, they decided to revitalised their digital strategy and partner with ScorePlay to have an easy way to manage their photos and videos using AI, and share them easily to their players and partners.

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Challenges faced

During international breaks and cup weeks, with many matches at a time, as well as training, press events and conferences, and partnership activations, the Scottish FA has a huge weekly influx of photos and videos that require centralisation and classification in order to be properly usable. They decided to implement the ScorePlay infrastructure that would allow them to innovate and concentrate on creation, with a tool that automated everything, from management to distribution to their players.

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They required a media asset management platform made specifically for the sports industry. Moreover, they wanted a solution that would offer them easy access and searchability of their content, optimising their distribution to athletes, as well as provide value to their partners and monetise their content through a marketplace. ScorePlay provided them with this all-in-one media hub that responded to all their needs.

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Assets:

• 2K photos a week during international weeks
• 12 hours of videos
• Hundreds of content assets and graphics

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The ScorePlay solution

The Scottish FA chose ScorePlay as their official all-in-one media hub in September 2022. The solution provided them with, amongst others:

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• Automatic tagging of players and partners with the use of face and word detection
• Sporting calendar integration for automated sorting and organisation
• Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
• Automatic distribution to athletes and partners directly through the ScorePlay Athlete app

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Their athletes are more than just their players: they’re the biggest ambassadors and marketing assets, coming from top club around the world bringing a following of their own. After being onboarded, the players use the ScorePlay App to get their pictures immediately after games and can post directly to Instagram in just one click. Their sponsors are notified of any tagged collection of assets and can access them directly through their dedicated platform.

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Scottish FA x ScorePlay: the numbers

• 2K assets per week
• 250+ weekly player downloads
• 96% of first team squads use the App weekly
• 45+ different users across the federation
• 7 partners were added to give them dedicated access to assets

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About ScorePlay

ScorePlay is the all-in-one media hub for live and archived sports content, both photos and videos. Powered by indexing-AI and a tag-based classification approach, ScorePlay provides a centralised accessibility to content by detecting faces and words, and automating distribution to the biggest ambassadors: players and partners.

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Whether it’s managing your live workflows, editing and sharing content, organising your events, archiving your historical content, content requests or monetisation - ScorePlay offers a simple solution for your sports organisation. The only solution on the market that has been made for sports, by sports.

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Start your free trial today.