Portland Thorns & Timbers partner with ScorePlay

Josh Krakowsky

December 15, 2022

Thumbnail Portland Thorns and Timbers announcement

Portland Timbers and Thorns

The Portland Timbers and Thorns are professional football clubs playing in the MLS and the NWSL, having been founded in 2009 and 2012 respectively. The Timbers won their first Western Conference Finals in the playoffs in 2015, and their first major trophy, the MLS Cup. The Thorns are hugely successful and have won the NWSL Championship 3 times in 10 years, most recently in November 2022. ScorePlay is ecstatic to announce this partnership and to help these clubs going forward with their digital strategy.

Challenges faced

Both teams face gruelling schedules with games, training, partner activation, press conferences, and their content and marketing teams are faced with huge weekly influxes of digital assets that need to be centralised and classified. Franchises with relatively short histories have immediately seen the value in having an easily searchable bank of digital assets to be able to react in the best way on socials, and produce content which takes into account every year of their existence.

The Thorns and Timbers wanted an infrastructure that would allow them to grow their presence and innovate to create meaningful engagement with their fanbases, by using visual storytelling to foster long-term fan loyalty. They needed a digital asset management platform that would offer them easy access and searchability of all their content, from photo to video and live broadcast, automate their content distribution to athletes, as well as provide value to their partners and monetise their content through a marketplace. ScorePlay provided them with an all-in-one solution.

ScorePlay media hub

Thorns and Timbers chose ScorePlay as their official digital asset manager in the Fall 2022, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:

  • Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
  • Automatic tagging of players and partners with the use of face and word detection
  • Automatic distribution to athletes and partners directly through the ScorePlay app, within minutes of the final whistle
  • Sporting calendar integration for automated sorting and organisation

About ScorePlay

ScorePlay is an all-in-one media hub made for sports, and designed by sports. Powered by indexing-AI and a tag-based classification logic, ScorePlay provides a centralised accessibility to content by detecting faces, words and logos. It automates distribution to athletes to enable visual storytelling and help clubs build narratives around their biggest athletes and ambassadors. An all-in-one media hub that helps every team with media within a club.

Whether it’s managing your live workflows, distribution to athletes and partners, editing and sharing content, organising your events, archiving your historical content, content requests or monetisation - ScorePlay offers a simple solution for your sports organisation.

Start your 14-day free trial today.

Photo credit: Portland Thorns and Timbers
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