January 9, 2024
London - 09.01.2024 - Rugby League Commercial (RLC) has announced a three-year partnership with ScorePlay, the leading digital asset management solution for sports. The deal was facilitated by IMG through its strategic partnership with the Rugby Football League (RFL) and Super League Europe to reimagine the sport and its competitions in the UK.
Leveraging technology and innovation, the collaboration between RLC and ScorePlay will help elevate the league's media coverage, fan engagement, and operational efficiency. RLC will have access to ScorePlay’s cutting-edge AI-driven media management system, which is designed to streamline the process of managing, distributing, and showcasing the vast array of media assets in Rugby League.
From photos and videos to live broadcasts, ScorePlay’s system will enable RLC’s media and broadcast partners to create engaging content for their audiences more efficiently. The partnership will cover Men's Super League Rugby, Men's Championship, Men's League 1, Women's Super League, Wheelchair Super League, England, and the Challenge Cup.
The full scope of the partnership includes:
IMG’s digital team is also continuing to work with RLC on the sport’s digital strategy, helping to develop new ways of working, commercial valuation models and digital practices within the RFL and RLC teams.
ScorePlay, known for its AI-driven media management, has been a game-changer in sports media storytelling, eliminating the need for multiple tools and creating a more efficient, integrated workflow. This partnership is another step in its mission to provide seamless, real-time sports media experiences worldwide.
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
RL Commercial is a limited company formed in 2022 – the result of realignment within Rugby League between the RFL and Super League Europe. RL Commercial drives Rugby League’s commercial development, in partnership with the sport’s strategic partner, IMG. The Rugby Football League (RFL) is the national governing body (NGB) for professional and amateur Rugby League in England. RL Commercial and the RFL are members of the sport's international board (IRL). For more information, please visit: The Home of Rugby League (rugby-league.com).