Behind the ScorePlay & Azzuu Integration

Azzuu is where your branded content gets made. Templates for full time graphics, score and stats visuals, lower thirds and animation, built so your badge, your typography and your sponsors land in the right place every time. The connection makes your ScorePlay library the media source inside Azzuu, so your designer picks the asset from the match that just finished instead of hunting for a file, and the branded output goes back into ScorePlay ready to distribute.

Azzuu and ScorePlay Integration

Azzuu connects through the ScorePlay API in both directions. It reads media from your library and writes finished assets back into it. Your organisation authorises the connection with its own ScorePlay API key and controls what Azzuu can reach. You can:

• Browse your ScorePlay library from inside the Azzuu editor and drop a photo or clip straight into a template

• Search by player and tag to pull the right asset from the match you are working on

• Brand match content to your guidelines, with score and stats populated from your own data feed

• Produce static and animated output for social, app and screen from the same source asset

• Send finished branded assets back into ScorePlay, so they sit with the raw media and go out through the distribution you already run

• Get brand safe, sponsor compliant assets to your athletes instead of raw pictures they will crop themselves

Wolves, a Premier League football club, is one of the organisations that have benefited from Azzuu's integration with ScorePlay. With Azzuu, Wolves’ internal team are able to create branded graphics for their ScorePlay media, and immediately post these to social media on match-days to capture fever pitch. Once linked with the ScorePlay API, every tag is searchable on the Azzuu platform, just like you would on the ScorePlay media library. Wolves can choose the assets they needed to work with using Azzuu, and once the graphics are completed, they can be sent back to the ScorePlay platform to save. They can even access the content that is stored in Live Mode, so they can immediately build assets without waiting for them to be in their curated library of content.

Azzuu's integration with ScorePlay has created a seamless content creation workflow for organisations like Wolves. Azzuu's user-friendly platform and ScorePlay's vast sports content library have made it easier for organisations to create branded graphics quickly and easily, saving them time and effort that they simply to do not have to waste.

Wolves x ScorePlay

Wolves chose ScorePlay as their official media asset manager in the January 2023, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives.

The solution provided them with, amongst others:

• Automatic tagging of players and partners with the use of face and word detection

• Sporting calendar integration for automated sorting and organisation

• Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera

• Automatic distribution to athletes directly through the ScorePlay Athlete App

“ScorePlay fits our media workflow requirements perfectly. The efficiency of the platform and the automatic AI-tagging has meant we can share assets directly with our players and partners as soon as our photographer has uploaded them. The app is simple to use and has worked successfully across our men's, women's and academy teams. A valuable addition to any sports organisation!” - Max Fitzgerald, Communications Director

The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry.

Get started

ScorePlay customers, speak to your CSM to authorise the connection and issue the API key.

New to both, talk to us.

For Azzuu: azzuu.com