Investor update: 35V & APEX Capital

Victorien Tixier

February 14, 2023

thumbnail investor update

ScorePlay is delighted to announce that they closed a final pre-seed investment in 2022 with none other than APEX Capital, a top European athlete-backed VC and Kevin Durant and Rich Kleiman’s 35Ventures, an American capital powerhouse and creators of Boardroom. They entered alongside Mario Götze and This is a huge step for ScorePlay as they aim for rapid growth and US expansion after a blistering start to the year.

Backers & partners

The Lisbon and New York-based tech company is disrupting the sports media ecosystem, and secured funding from venture capitals 35V and APEX Capital. The athlete-driven funds invested at the end of 2022 and are excited to accelerate ScorePlay’s rapid growth and US expansion. ScorePlay has already raised more than $1M with Mario Götze (World Cup Winner) and Nicolas Julia (CEO Sorare) over the past year, where they’ve gone from 10 to 100 sports organisations worldwide using the platform daily. What started as a basic photo digital asset management platform used mainly by soccer clubs, has become a fully developed all-in-one media hub for photo, video and live broadcasts, used across 14 different sports, from clubs, teams, leagues and brands including teams from the Premier League, La Liga, Bundesliga, Ligue 1, MLS and NWSL.

Koen Bosma, Head of Venture Capital at APEX Capital: "I’ve known Victorien (CEO) and Xavier (CTO) for a while and have seen the hugely positive impact they’ve had on European sports teams’ content. We are super excited by the team and product and proud to play a role in their success."

ScorePlay is building the media infrastructure to power the sports industry of the future. Their AI-powered platform centralises content in a single media workspace, automating manual tasks like indexing and tagging by automatically detecting athletes and partners, making life infinitely easier for sports organisations worldwide so they can focus on creation and fan engagement. ScorePlay's media engine then distributes relevant content to athletes, partners, broadcasters and leagues. By streamlining the sourcing, classification, distribution and consumption of content, ScorePlay unlocks new revenue opportunities for sports organisations at all levels. A new generation of sports consumption needs a solution like ScorePlay.

“We’re so happy to be able to work with such prestigious backers from the industry. As we have recently entered the US, this is a great moment to announce the developing partnership between ScorePlay, APEX and 35V, that will be a huge help as we target huge growth and US expansion in 2023.” - Victorien Tixier, CEO

What’s next?

ScorePlay is looking to grow rapidly in US markets, and the last few months have been dedicated to growing the team and establishing ourselves in New York. Our next step will be completing our seed round in the next couple months, and we look forward to doing it with great partners like 35V and APEX Capital.

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