World Table Tennis partners with ScorePlay to enhance player experiences at China Smash 2024. Instant access to match day photos empowers athletes and fans alike.
Singapore, 26.09.2024 – World Table Tennis (WTT) is excited to announce its partnership with ScorePlay, a leading media asset management (MAM) platform.
The partnership focuses on enhancing the WTT experience for players by offering seamless access to matchday photos, providing deeper engagement with their content. Launching at China Smash 2024, the third WTT Grand Smash of the year, the platform represents WTT's ongoing commitment to improving player experiences.
As part of the new partnership, WTT players will receive instant access to their action-packed moments through ScorePlay's innovative Al technology. The platform enables players to quickly retrieve matchday photos, helping them build personal narratives and engage with fans. For WTT, this means offering players tailored access to match highlights, so they can relive their top performances and share memorable moments.
"The launch of WTT on ScorePlay takes us a step further in our mission to continually enhance the WTT brand experience for players," said Ain Omar Aid, WTT PR & Marketing Director. "With this partnership, we're offering our players immediate, hassle-free access to their best moments, making it easier for them to share their achievements and stay connected with the WTT journey. This also aligns with our social and digital-first strategy, allowing us to amplify the players' stories across our platforms."
Additionally, ScorePlay supports WTT's media relations efforts by enabling faster content delivery for editorial use. Through a centralised hub, media partners can access images, helping to streamline media engagement and amplify coverage.
ScorePlay Co-Founder and CEO, Victorien Tixier added: "We are thrilled to partner with World Table Tennis to bring a new level of engagement and accessibility to the sport. At ScorePlay, we are committed to leveraging cutting-edge technology to empower athletes and enhance their connection with fans. WTT' vision of a digital-first strategy aligns completely with how we see the future of sports media evolving, where seamless, immediate access to content is key to amplify athletes' stories and increase engagement with a global fanbase."
By integrating ScorePlay's advanced Al and facial recognition, WTT continues to push forward its digital evolution, ensuring both players and media partners benefit from faster, more accessible content.
Media Contact
For ScorePlay: mariana@scoreplay.io
For WTT: aoaid@worldtabletennis.com
About World Table Tennis
World Table Tennis (WTT) is an organization established by the International Table Tennis Federation (ITTF) to promote and commercialize table tennis globally. WTT aims to enhance the sport's profile and reach by organizing events, innovating the presentation of the sport, and engaging fans worldwide.
About ScorePlay
ScorePlay is at the forefront of media asset management, providing cutting-edge solutions tailored for the sports industry. Our platform excels in streamlining workflows, enhancing content distribution, and maximizing fan engagement. With advanced features like AI facial recognition, multilingual speech-to-text, and real-time clipping, ScorePlay is transforming how sports organizations manage and utilize their media assets.
Credits
Photo credit: World Table Tennis
