Team Scotland partners with ScorePlay

Andy Yeandle

May 17, 2023

thumbnail team scotland

Team Scotland is a multi-sport organisation that needed a comprehensive solution for organising and sharing their digital assets. With content dating back to 1930 and 25,000 photos that needed to be arranged by competition and sport, they required an innovative system and custom workflows. ScorePlay provided such a solution.

Dire needs met with AI-powered automation

Team Scotland needed a solution that could ingest content directly during an event so that the platform could be updated for each competition. Additionally, Team Scotland needed to share content with external links based on certain criteria such athlete and sport, while also allowing external agencies like photographers to upload content directly to the platform. But first they needed to migrate away from their previous solutions and tech stack.

To address these issues, ScorePlay will migrate all their assets from Dropbox to their platform, so they will be able to easily search and organise all their digital assets. ScorePlay will run their custom sports specific AI on recent content to extract information from metadata so that Team Scotland’s library will be even more searchable with ScorePlay’s tag logic. Finally, ScorePlay will onboard athletes on to their platform with the Athlete App, to celebrate the one-year anniversary of Birmingham 2022, with easy implementation and onboarding meaning it will be able to be leveraged instantly. Each federation, of which there were 20 sports, will also be onboarded on to the platform, so they have a personalised experience, viewing content only relevant to their sport. ScorePlay provides Team Scotland with a seamless media hub that all team members can use remotely, especially during events. For a sports organisation that runs yearly events, it is essential to take advantage, and not waste precious time over manual tasks, to be able to produce as much creative content as possible and continue to tell visual stories throughout the year.

With this new digital asset management solution, Team Scotland will now be able to easily search and share their digital assets with athletes, sports, and commercial partners. Analytics are also available, so they can see what athletes are engaging with and when sponsors are active. Thanks to ScorePlay, Team Scotland has a solution that will allow them to continue to grow and succeed in the world of multi-sport organisations.

About ScorePlay

Over the last two years, we’ve become sports media workflow specialists of the highest order, and continue to optimise our platform to create seamless media experiences for every client. The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow (from PhotoShelter, Dropbox for storage, and Greenfly for distribution). ScorePlay is that solution.

The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry.

Photo credit: Team Scotland
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