New York City, 11.12.2025 - As part of its strategic digital transformation plan, the Spanish Basketball Federation (FEB) has reached an agreement with ScorePlay, the AI-powered media infrastructure built for sports, through which it has become the official multimedia asset management platform since the beginning of last summer.
Driving Innovation Across Spanish Basketball
With more than 3,600 clubs and over 440,000 federated players, FEB oversees one of Europe’s most dynamic basketball ecosystems, spanning professional leagues, national teams, and grassroots competitions. As part of its digital transformation strategy, FEB has chosen ScorePlay to serve as its official media asset management (MAM) platform, consolidating all photo, video, and broadcast content from competitions, referees, and national teams under one unified system.
The collaboration aims to drive widespread adoption of the platform across FEB’s internal departments and external stakeholders, particularly among the thousands of clubs operating under the federation’s umbrella, while ensuring seamless integration with FEB’s app and digital ecosystem to deliver a consistent, accessible experience for every user involved in Spanish basketball.
“We are very happy with the way ScorePlay has been integrated into the Federation’s daily work. The platform has given a decisive boost to the innovation and digital strategy plan in which we are currently immersed.” said Elisa Aguilar, FEB’s president “In addition to allowing us to reach a larger audience in a more effective and organized way, the integration of ScorePlay has improved coordination between the different departments of the FEB and their diverse assets.”
A unified digital ecosystem
FEB’s deployment of ScorePlay marks a major step forward in unifying its digital ecosystem, from content ingestion to distribution, seamlessly connecting their wider tech stack, including web and app CMS. The platform streamlines how the federation captures, organizes, and distributes media across all its competitions and stakeholders, ensuring that every piece of content, from national team highlights to referee footage, is instantly accessible and securely managed.
By centralizing these workflows within a single platform, ScorePlay empowers the federation to enhance collaboration, accelerate storytelling, and improve data accuracy across departments, clubs, and partners.
The ScorePlay platform is transforming how FEB manages, shares, and activates its media across the entire Spanish basketball landscape. Leagues, clubs, and national teams now benefit from a centralized hub that provides faster access to official content for internal use, press distribution, and fan engagement. Referees also have access to a dedicated workspace within the platform, enabling efficient post-game review and analysis to support decision-making and performance. Through customized portals, they can securely share curated highlights, photos, and video assets across its network, ensuring consistent storytelling and stronger connections between the federation, its clubs, and supporters.
“Partnering with FEB represents how federations are embracing technology to connect every layer of their sport, from professional leagues to referees and grassroots development,” said Victorien Tixier, Co-Founder and CEO of ScorePlay. “FEB’s innovative use of the platform sets a new benchmark for collaboration, transparency, and storytelling in European basketball.”
FEB is ensuring that all stakeholders, from national team staff to media departments, have instant access to game footage, official highlights, and digital archives.
About Spanish Basketball Federation (FEB)
Since its founding in 1923, the Spanish Basketball Federation (FEB) has been the official governing body responsible for managing the development and practice of basketball in Spain. Through its Assembly, composed of more than 100 members representing all groups within Spanish basketball, it brings together Regional Federations, the ACB League, grassroots clubs, and the National Teams. With over one hundred years of history, a budget of around 30 million euros, and 84.4% of its revenue being self-generated, the FEB has more than one million followers on social media and is the European country that has hosted the most international basketball events in the past decade. To these will be added EuroBasket 2029, whose final phase will take place at the Movistar Arena in Madrid, with a historic opening game of the tournament to be held at the Santiago Bernabéu Stadium. https://www.feb.es/inicio.aspx
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
For FEB: comunicacion@feb.es
