New York City, 04.09.2025 - Today, ScorePlay announces ScorePlay Connect, an open marketplace where technology builders integrate directly into the platform used by 300+ of the world's leading sports organizations.
ScorePlay is infrastructure. Teams, leagues, and federations run their media operations on it every day. Connect opens that up, giving partners a direct path to build on ScorePlay and reach the organizations already using it. Every new integration expands what's possible for the entire customer base, creating an ecosystem where technology partners, service providers, and sports organizations solve media challenges together instead of alone.
ScorePlay Connect brings together three types of partners in one marketplace.
Technology partners building software and product integrations that extend the platform
System integrators with deep expertise in API integration and orchestration, delivering custom workflows for customers
Sports organizations discovering the tools and services they need across their media infrastructure
ScorePlay Connect is built on a full REST API with granular permissions, real-time webhooks across the entire content lifecycle — ingest, tag, transform, publish, archive — OAuth2 partner authentication, and an orchestration layer that lets teams chain actions across systems without writing code. Partners and customers don't just integrate with ScorePlay. They build entirely new applications on top of it.
Partners who want to build on ScorePlay can apply to Connect directly. Once accepted, they receive the ScorePlay Connect Toolkit, including API access, documentation, webhooks, and the resources needed to develop their integration or service offering.
"We're building a marketplace where the best builders in live and sports media can integrate directly into our platform through our API. Partners bring their expertise, our customers get more value, and the ecosystem grows through shared innovation."
The latest to build with ScorePlay
Seven partners have recently integrated with ScorePlay Connect.
AWS Elemental
Used for: Ingest & Processing, Metadata
Broadcast-grade video processing and AI-powered content reframing for live and VOD. Through AWS Elemental Inference, ScorePlay customers can automatically generate vertical reframes, highlight clips, and key moment logs from their broadcasts or VODs at scale. As an AWS Partner, ScorePlay brings Elemental's pipeline directly into customer workflows, helping teams scale content production without adding headcount.
Blinkfire
Used for: Data & Analytics
AI-powered business intelligence and marketing analytics for sports sponsorship valuation, used by rights holders, players, and brands worldwide. Blinkfire identifies specific assets from the ScorePlay library as they appear across social platforms, giving organizations detailed performance data and commercial valuation on their content from creation to publication.
ElevenLabs
Used for: Metadata
AI-driven transcription, translation, and subtitle workflows built into ScorePlay. Organizations can process content across multiple languages without leaving the platform. Future versions will include real-time translation and dubbing.
Slate
Used for: Asset Creation & Design
Content creation and brand management built for sports teams and agencies, used across the NFL, NBA, MLB, and Premier League. Slate connects media operations with real-time social content creation, giving teams a direct path from asset management to publication.
Telestream
Used for: Ingest & Processing
Professional video workflow expertise and format conversion, now available inside ScorePlay. Automate complex transcoding tasks and ensure content is always delivered in the right format, at the right quality, for the right channel.
TwelveLabs
Used for: Metadata
Multimodal video understanding that allows users to index their entire archive for editorial elements and custom metadata by sport or topic. Combined with native AI workflows in ScorePlay, teams can build end-to-end media workflows across live, post-production, and archive.
Wasabi
Used for: Storage, Metadata
A Bring Your Own Cloud partner providing egress-free storage and their new AI model, Wasabi AiR2. ScorePlay users store, access, and manage content on Wasabi's infrastructure while benefiting from ScorePlay's intelligent organization and distribution tools.
Also available on ScorePlay Connect
Build on ScorePlay
ScorePlay Connect is actively growing. We'll be showcasing how partners are building on the platform in the coming weeks and announcing new additions across AI, analytics, broadcast, and digital media.
Whether you're a sports organization looking for integrations that just work or a technology builder ready to reach hundreds of organizations through our API, this is where it starts.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io (Mariana Soares, Marketing Manager)
