ScorePlay partners with Blinkfire to close the loop on content performance

The integration represents a step forward for organizations looking to maximize the value of their content investments.

New York City, NY, 04.22.2026 - ScorePlay, the AI-powered media infrastructure built for sports, today announces a strategic partnership with Blinkfire, the leading business intelligence and marketing analytics platform for sports.

Through this integration, sports organizations can now track the performance and commercial value of their content from creation to publication, closing the loop on the entire content lifecycle.

From asset management to performance measurement

Creating great content is only half the battle. The real challenge is quantifying its impact once it's published. By integrating Blinkfire's industry-leading analytics, AI, and computer vision technology with ScorePlay's robust media asset management system, sports organizations now have a complete view of their content performance.

Most sports teams and leagues face a common challenge: they produce incredible photos and videos but lose sight of where those assets actually land once they're distributed. Questions like "Who is posting our highlights?", "Which athletes or influencers are driving the most reach?", and "What is the true ROI for our partners?" have been difficult to answer… until now.

A full-stack solution for content operations

This partnership eliminates the guesswork. Through a seamless integration, Blinkfire can now identify specific assets from the ScorePlay library programmatically as they appear across social platforms, providing sports organizations with detailed performance data on their content.

Key features of this integration include:

Automated Asset Identification: Blinkfire identifies the specific images and videos originating from the ScorePlay library as they appear across social platforms.
Quantified Reach: No more guess work with engagement and valuation. We provide data on where posts were published and the total reach and valuation of the specific assets.
Full View of Performance: Understand which content, from locker room BTS to match-day highlights, is actually performing for your brand and your sponsors.

"By partnering with ScorePlay, we are closing the loop on the content lifecycle. It's no longer enough to just manage your assets; you need to know exactly how they perform," said Alexis Prousis, Blinkfire's CMO. "This integration allows our users to find their ScorePlay content anywhere it's posted and quantify its value instantly.”

The integration represents a step forward for organizations looking to maximize the value of their content investments.

"Sports organizations invest heavily in creating world-class content, but understanding how that content performs once it leaves their platforms has always been a blind spot," said Josh Krakowsky, Head of Partnerships at ScorePlay. "Our integration with Blinkfire closes that loop entirely. Teams and leagues can not only manage their assets efficiently through ScorePlay but also track exactly where they appear and what value they're driving for sponsors and partners. This is the full-stack solution the industry has been waiting for."

About Blinkfire

Blinkfire is the leading AI-powered business intelligence and marketing analytics platform used by the world’s largest rights holders, players, and brands to quantify the value of sports, media, and entertainment sponsorships. By leveraging proprietary computer vision technology, Blinkfire tracks and evaluates content across social media, digital, broadcast, streaming, and ticketing providing real-time data to drive smarter commercial decisions. For more information, visit www.blinkfire.com.

About ScorePlay

ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.