New York City, NY - September 11, 2026 - ScorePlay, the AI-native sports media infrastructure platform used by more than 300 sports organizations and broadcasters, today announced it will take part in a fireside chat at IBC 2026 in Amsterdam, alongside Amazon Web Services (AWS) and Aurora Media Worldwide.
Josh Krakowsky, Head of Partnerships at ScorePlay, will speak at the AWS Partner Theater on Saturday, 12 September, at 12:00pm, at Stand 5.C90 in Hall 5. He will be joined on stage by David O'Carroll of Aurora Media Worldwide and Kiran Patel of AWS Elemental, for a discussion on how the economics of live sports production are changing.
Digital, broadcast and rights buyers all want more content, more angles and more formats than ever before, and the infrastructure built to serve live sports production was never designed for that kind of demand. The panel will explore what that shift means for rightsholders, production companies and technology partners working to keep pace.
A workflow built for the demand
The panel comes as ScorePlay showcases its integration with AWS Elemental Inference, which automates the conversion of live sports broadcasts into vertical, platform-ready content in real time. The integration closes the reframing gap that has become one of the industry's biggest bottlenecks: the game ends, but the work of turning that footage into mobile-ready vertical clips for TikTok, Instagram Reels, YouTube Shorts and Snapchat is only just beginning, and doing it manually at scale is no longer realistic.
By connecting AWS Elemental Inference's AI directly into ScorePlay's media management layer, the workflow generates vertical 9:16 clips and highlight reels with six to ten second latency, processing video once and optimizing it simultaneously for multiple platforms. Organizations can choose the level of automation that fits their workflow:
Fully Automated Studio: a zero-touch pipeline that produces vertical content and highlight clips with no human intervention, landing in ScorePlay tagged and ready to distribute.
Semi-Automated Vertical Video: AI-generated keyframe suggestions that editors review and refine inside ScorePlay before publishing, balancing speed with creative control.
Automated Key Moment Logging: AI-surfaced key moments and metadata tags that populate ScorePlay's video timeline as a structured starting point for editors.
Whichever mode a team chooses, ScorePlay handles the rest: organizing and tagging content, managing rights and permissions, and distributing to every platform.
"Sports organizations no longer need to choose between speed and control. This integration means they can have both, with automation dialed precisely to their workflow, and it's exactly the kind of shift we'll be unpacking on stage with AWS and Aurora." Joshua Krakowsky, Head of Partnerships, ScorePlay
Event details
Session: Fireside chat, "How the Economics of Live Sports Production Are Changing"
Date: Saturday, 12 September 2026
Time: 12:00pm
Location: AWS Partner Theater, Stand 5.C90, Hall 5, IBC 2026, Amsterdam
Speakers: Joshua Krakowsky (ScorePlay), David O'Carroll (Aurora Media Worldwide), Kiran Patel (AWS Elemental)
About ScorePlay
ScorePlay is the AI-powered media infrastructure that sport runs on. Its platform gives sports organizations, leagues, and broadcasters one place to store, find, produce, and distribute their content. Trusted by more than 300 sports organizations worldwide, ScorePlay turns the content behind the game into published, commercializable media. For more information, visit scoreplay.io.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
