Sacramento Kings join ScorePlay

Josh Krakowsky

August 18, 2023

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Welcome to our first NBA team, the Sacramento Kings, an iconic basketball franchise hailing from California's capital city. With a rich history, passionate fan base, and a talented roster, we can’t wait to keep co-constructing the media tool of the future with them.

New horizons

The NBA is one of the most popular leagues in the world with one of the largest and content-hungry fanbases ever. As a league, teams have pushed each other to be more innovative, and have become de facto media companies over the past decade. As this need for content grew, the Sacramento Kings went to the market in search of a tool that was as innovative as they were. They fell upon on ScorePlay.

Organisations like the Sacramento Kings need a centralised media workflow to access media in real-time so they can be reactive in the fast-paced sports environment - putting out the right content at the right time. Nimble and agile, just like they are on the court.

Heart of the organisation with custom workflows

When any organisation starts using ScorePlay, we don our workflow specialists caps and evaluate how best to embed the platform into their media strategy and workflows. For the Sacramento Kings, one of their key requests was a way of automating the update of their e-commerce website with new assets. We developed a flow that meant that the items on sale in their online store had the latest assets associated to them to catch the attention of their fans.

Workflow nerds. Workflow specialists. Give us a media problem, and all we want to do is solve it.

Sacramento Kings & ScorePlay Overview

  • 50 - 100 users across every department from marketing to social media, and partnerships
  • 40+ athletes receiving their content automatically with the Athlete App
  • Custom Yellowdog integration for E-commerce SKU ingestion automation
  • Custom Shopify integration to auto-sync the right media to the right product pages

About ScorePlay

The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow.

The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse.

Storytelling simplified, collaborative photo and video sharing made easy.

Photo credit: Sacramento Kings
  • Try for free.

  • Personalized onboarding.

  • Dedicated customer service representative.

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