LNB partners with ScorePlay

Rafael Molina Harno

September 19, 2023

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The Ligue Nationale de Basket (LNB), the French professional basketball league, has announced that it is partnering with ScorePlay, a digital asset management platform, to optimise the league's media infrastructure. This partnership will allow LNB to easily manage and distribute digital assets across the league, facilitating internal collaboration with clubs and automatic athlete distribution using AI facial recognition. LNB are at the forefront of innovation to provide their fans with the best quality content and stories. Additionally, ScorePlay will also work with the official broadcaster of the LNB, SKWEEK, to provide the fastest real-time workflows across the league for photo, video, and live broadcast.

For leagues, clubs, athletes …

ScorePlay is a platform designed specifically for sports organisations, and has been co-constructed with sports organisations worldwide to ensure that it meets the unique needs of the industry. The platform has already been adopted by Paris Basket, a member of the LNB, and has proven to be a valuable asset for the team, as well as NBA’s Sacramento Kings, and numerous leagues and top level clubs across different sports.

With the help of ScorePlay, both Betclic Élite and Pro B teams will have the ability to optimise their media infrastructure, making their content easily searchable and indexed in real-time. This will allow fans to access the latest content and news related to their favourite teams and players. The LNB is dedicated to promoting the sport of basketball by providing resources to teams and players, as well as facilitating media coverage and fan engagement. This partnership with ScorePlay is a testament to LNB's commitment to innovation and excellence in the sport of basketball. Each club will upload 50 images each gameweek, so all clubs can benefit from the content. Both the players and the media can therefore access the content directly from there.

The league believes that its partnership with ScorePlay will help to achieve its goal of promoting basketball in France even more so and become a leader in the world. The partnership will provide resources to teams and players, as well as facilitate media coverage and fan engagement, and be the single source of truth between league and broadcaster. This will help the league to grow and reach new audiences, while also providing better experiences for fans and players alike.

… and broadcasters

The LNB’s broadcaster SKWEEK also chose ScorePlay as their digital asset management solution where they can store and distribute all of their broadcasted games. Every game from the entire season is automatically uploaded as soon as the game ends, and given context with our data integration that tags. The tags are linked to players, and actions (Jump ball, 3 pointer, 2 pointer etc.) so they can easily clip and publish short-form content to their library. Furthermore, we automate the transcription of their videos with our new S2T (Speech to Text) feature that accelerates content creation with the ability to search for words spoken, just as you would search for tags. As well as games, SKWEEK can use it to store and manage their shoulder programming like the SKWEEK Show hosted by Tony Parker.


The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow.

The new generation of sports fans demand social-media-ready content in real-time, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of all media assets with AI. A media hub built for the sports industry.

Photo credit: LNB
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