LBA modernizes media operations with ScorePlay

Lega Basket Serie A (LBA) modernizes media operations across Italian basketball with ScorePlay

Italy's top basketball league partners with ScorePlay to streamline content distribution, unify club access, and elevate its digital presence globally.

New York City, NY, 03.03.2026 - Lega Basket Serie A (LBA), the governing body for Italy's premier basketball championship, has partnered with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content operations across all their elite clubs and league events.

As the organizer of Serie A basketball, the Italian Cup Final Eight, and the Italian Super Cup, Lega Basket Serie A generates significant volumes of content across multiple competitions and venues throughout the season. By implementing ScorePlay, the league is creating a unified media hub that connects clubs and internal teams under one centralized platform.

"Partnering with ScorePlay allows us to bring a more modern, efficient approach to how we manage and share content across the entire Serie A ecosystem," said Massimo Cortinovis, Head of Digital Strategies @ Lega Basket Serie A.

From faster content distribution, improved collaboration, and streamlined workflows for managing assets of regular season games through the playoffs, ScorePlay now ensures access across all stakeholders.

Elevating Italian basketball's digital presence

Through this collaboration, Lega Basket Serie A aims to enhance its storytelling capabilities and strengthen the digital presence of Italian basketball both domestically and internationally. The platform will support the league's media operations across its signature events while providing clubs with seamless access to official content for their own communications and fan engagement initiatives.

"We're excited to support LBA’s vision for a more connected media ecosystem," said Victorien Tixier, Co-Founder and CEO of ScorePlay. "By centralizing operations across clubs and competitions, they're setting a strong foundation for growth and innovation in one of Europe's most passionate basketball markets."

About LBA

Lega Basket Serie A (LBA) is the governing body and organizer of the top-tier professional basketball championship in Italy. It manages and promotes the Serie A Unipol, the Italian Cup, the Italian Supercup, the NextGen Cup and related events, overseeing commercial development, media rights, marketing, and institutional relations on behalf of its member clubs.

About ScorePlay

ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.