New York City, NY - September 10, 2026 - Infront Productions, the production arm of Infront, one of the world's leading sports marketing companies, and ScorePlay, the AI-powered media infrastructure that sport runs on, today announced a three-year partnership covering the media operations behind two of Italy's biggest competitions: Lega Serie B and Lega Basket Serie A.
The collaboration unites Infront Productions’ enterprise-grade broadcast infrastructure, including high-quality live recording, granular metadata indexing, and a massive, continuously expanding 10+ PB storage architecture, with ScorePlay’s agile interface. This will connect archive, live digital and broadcast workflows in one place, making the content usable by putting them directly in the hands of the clubs, broadcasters and partners who need them.
Lega Serie B goes live on ScorePlay for the 2026/27 season in a full-workflow deployment, with decades of historical archive digitised and proxied for instant search, live match ingest across every fixture, and automated distribution to every Serie B club and their local broadcasters through ScorePlay's user policies. Every stakeholder sees exactly the content they are entitled to, without a request queue in between.
For Lega Basket Serie A, where the partnership began, Infront Productions centralizes all match operations and live feeds, routing them via a dedicated fleet of proprietary SRT encoders straight into the ScorePlay environment. This pipeline feeds live content and broadcast-quality assets to clubs and commercial partners in real time across every matchday.
"Our archives and live feeds have always been an asset media partners value greatly,” said Alessandro Lonati, Director of Infront Productions Italy. “That’s why we want to make the access to them as seamless as possible. ScorePlay transformed our existing library into something our partners can use independently, helping improve the content’s worth."
Content that previously sat behind Infront's internal media library is now self-serve for the clubs and broadcasters who create demand for it. Usage goes up, and so does the commercial value of the rights.
"Rights holders and agencies are sitting on some of the most valuable content in sport, and most of it never gets used, because getting to it is harder than it should be," said Victorien Tixier, co-founder and CEO, ScorePlay. "Infront produces at an extraordinary scale across football, basketball and beyond. Our job is to make sure every frame of it can be found, clipped and delivered by whoever needs it: the same day, not the next week."
The partnership expands on the initial Lega Basket Serie A deployment into a combined three-year agreement across both competitions, with scope to extend across Infront's wider portfolio.
For more information, visit www.infront.sport and www.scoreplay.io.
About ScorePlay
ScorePlay is the AI-powered media infrastructure that sport runs on. Its platform gives sports organizations, leagues, and broadcasters one place to store, find, produce, and distribute their content. Trusted by more than 300 sports organizations worldwide, ScorePlay turns the content behind the game into published, commercializable media. For more information, visit scoreplay.io.
About Infront
Connecting fans and consumers to the greatest sports events, Infront offers everything an event or commercial partner needs to be successful. With a team of around 1,000 experts working on more than 30 sports in over 20 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports. @infrontsports www.infront.sport.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
