New York City, NY, 04.20.2026 - Chicago Fire FC has partnered with ScorePlay, the AI-powered media infrastructure built for sports, to centralize its media operations and streamline how content is managed, organized, and distributed across the club. The partnership adds another prominent MLS organization to ScorePlay's growing roster of teams leveraging the platform alongside Major League Soccer.
Unifying content operations across departments
As one of Major League Soccer's founding clubs, Chicago Fire FC generates significant volumes of photo and video content throughout the season, from match days and training sessions to community events and behind-the-scenes moments. By implementing ScorePlay, they are unifying all media assets into a single, centralized hub that enables faster collaboration across creative, social, marketing, and partnership teams.
ScorePlay streamlines how internal departments access and activate content, replacing fragmented storage systems with one intelligent, searchable library. With automated tagging and organization, the Fire's content teams can quickly locate and repurpose assets for digital campaigns, social content, and partner deliverables, ensuring faster turnaround times and more efficient workflows across the organization.
"Centralizing our media operations was essential as we continue to scale our content output and engage our passionate fanbase more effectively," said Connor Nichols (Director, Video) @ Chicago Fire FC. "ScorePlay gives us the unified platform we need to work more efficiently across departments, collaborate seamlessly with partners, and ensure we're delivering compelling stories to our fans in real time."
Joining MLS's growing ScorePlay network
Chicago Fire FC joins a growing number of MLS clubs utilizing ScorePlay to power their media operations, building on the league's existing partnership with the platform. This connected infrastructure enables greater consistency and collaboration across the MLS ecosystem while giving each club the flexibility to manage and activate content according to their unique needs and workflows.
"We are very excited to support Chicago Fire’s vision to have more efficient and collaborative content operations." said Victorien Tixier, Co-Founder and CEO of ScorePlay. "More and more MLS clubs are adopting ScorePlay alongside the league, so we're building a connected ecosystem that benefits teams, partners, and fans, and the Fire are a great example of how clubs can leverage this infrastructure to elevate their storytelling.”
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
