New York City, 11.19.2025 - Basketball Austria has partnered with ScorePlay, the leading media asset management infrastructure, to create a centralized digital media hub connecting the Basketball Superliga, the Austrian national teams, and 3x3 basketball under one unified ecosystem.
The collaboration marks a milestone in the federation’s mission to modernize basketball in Austria by bringing together all its media operations into a single platform designed to drive efficiency, collaboration, and growth across every level of the sport. At the heart of this initiative is ScorePlay which enables Basketball Austria to streamline content ingestion, organization, and distribution. The platform will serve as a central exchange for photos, short-form videos, and highlights, connecting clubs, freelancers, broadcasters, and content agencies through automated workflows.
“With ScorePlay, we’re creating a single content home for Austrian basketball,” said Albert Handler, CEO and Managing Director at Basketball Austria. “This will allow us to work more efficiently with clubs, share media faster, and empower players to act as ambassadors for both their teams and the national game.”
By giving Superliga clubs direct access to their content, while also distributing media to players, press, and partners, Basketball Austria is unlocking new storytelling potential and creating synergies across its ecosystem. The project also supports the federation’s long-term goal of generating new revenue streams and expanding the visibility of basketball in Austria through consistent, engaging digital content.
“Basketball Austria’s vision perfectly aligns with our mission to help sports organizations become modern media engines,” said Victorien Tixier, Co-Founder and CEO of ScorePlay. “Together, we’re building an infrastructure that connects every stakeholder, from league to player, to grow the sport and its audience.”
About Basketball Austria
Basketball Austria is the national governing body for basketball in Austria and is responsible for developing the sport at all levels — from the professional leagues to youth and grassroots programs. The federation oversees the Austrian national teams, both five-on-five and 3x3, organizes national competitions, and works closely with clubs, partners, and international federations to grow the game’s visibility, accessibility, and long-term sustainability. With a strong commitment to innovation and athlete development, Basketball Austria plays a central role in shaping the future of the sport in the country.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
For Basketball Austria: c.kaeferle@basketballaustria.at - Christopher Käferle, Head of Communication
