Aston Villa joins ScorePlay

Rafael Molina Harno

December 5, 2023

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Aston Villa, a Premier League club with a rich history in English and European football and a dedicated fanbase, has embraced the future of digital media by deciding on ScorePlay as their media infrastructure. This collaboration marks a significant step in enhancing Aston Villa's digital strategy and media presence, aligning with their forward-thinking vision, and giving their fans the stories they want.

Charting New Digital Terrain

The Premier League, renowned globally for its competitiveness and high-profile teams, demands constant innovation in fan engagement and media strategies. Clubs like Aston Villa are not just football teams anymore; they've evolved into full-fledged media entities. Recognizing the ever-growing demand for engaging content, Aston Villa faced the challenge of streamlining their digital operations to keep pace with the dynamic nature of modern football media. Their pursuit for a solution led them to ScorePlay, a platform embodying innovation and efficiency, and perfect for Villa’s photo needs.

Aston Villa understands that connecting with a younger, digitally-savvy fanbase requires a fresh approach to storytelling. This generation craves authentic, real-time content that brings them closer to the on-pitch action. With ScorePlay, Aston Villa can centralize their media workflow, allowing them to be swift and responsive in delivering content that resonates with fans across various social media platforms.

Seamless Integration & Comprehensive Adoption

Implementing ScorePlay into Aston Villa's ecosystem was a smooth and swift process. The club was able to integrate their internal teams, players, and external partners onto the platform within a week. ScorePlay's AI-driven system now plays a pivotal role across the club, offering customizable access and control over media content. This seamless integration ensures that Aston Villa maintains a consistent and powerful media presence, matching their on-field dynamism.

Aston Villa & ScorePlay at a Glance

  • Over 60 users including the club's marketing, social media, and partnerships teams.
  • Tailored media workflows and automated content distribution.
  • Over 1,500 player content downloads within the first month.
  • Centralized, AI-assisted management and distribution of media assets.

About ScorePlay

The sports media landscape is undergoing a transformation, requiring a unified platform for managing sports media assets efficiently and in real-time. The diverse tools previously employed by creative teams often led to disjointed and inefficient workflows. Content is the future and teams need the right infrastructure to be ready for the next shift consumption. And the next.

Today's sports fans expect immediate, social-media-ready content. ScorePlay's media infrastructure addresses this need by enabling sports organizations to be proactive, flexible, and proficient in their content strategies. The platform's AI capabilities automate the organization, categorization, and distribution of media assets, creating a streamlined media hub tailored for the sports industry. They can focus on creation and growing their brand and reach, and leave the manual media tasks to the platform.

ScorePlay enables mass storytelling and revolutionizes photo and video sharing, making it an invaluable asset for a club steeped in tradition yet firmly focused on the future, like Aston Villa.

Photo credit: Aston Villa FC
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