Aston Villa FC chose ScorePlay as their platform for AI powered media management and automatic athlete distribution.
This collaboration marks a significant step in enhancing Aston Villa's digital strategy and media presence, aligning with their forward-thinking vision, and giving their fans the stories they want.
Aston Villa, a Premier League club with a rich history in English and European football and a dedicated fanbase, has embraced the future of digital media by deciding on ScorePlay as their media infrastructure.
Charting New Digital Terrain
The Premier League, renowned globally for its competitiveness and high-profile teams, demands constant innovation in fan engagement and media strategies. Clubs like Aston Villa are not just football teams anymore; they've evolved into full-fledged media entities. Recognizing the ever-growing demand for engaging content, Aston Villa faced the challenge of streamlining their digital operations to keep pace with the dynamic nature of modern football media. Their pursuit for a solution led them to ScorePlay, a platform embodying innovation and efficiency, and perfect for Villa’s photo needs.
Aston Villa understands that connecting with a younger, digitally-savvy fanbase requires a fresh approach to storytelling. This generation craves authentic, real-time content that brings them closer to the on-pitch action. With ScorePlay, Aston Villa can centralize their media workflow, allowing them to be swift and responsive in delivering content that resonates with fans across various social media platforms.
Seamless Integration & Comprehensive Adoption
Implementing ScorePlay into Aston Villa's ecosystem was a smooth and swift process. The club was able to integrate their internal teams, players, and external partners onto the platform within a week. ScorePlay's AI-driven system now plays a pivotal role across the club, offering customizable access and control over media content. This seamless integration ensures that Aston Villa maintains a consistent and powerful media presence, matching their on-field dynamism.
Aston Villa & ScorePlay at a Glance
Over 60 users including the club's marketing, social media, and partnerships teams.
Tailored media workflows and automated content distribution.
Over 1,500 player content downloads within the first month.
Centralized, AI-assisted management and distribution of media assets.
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: Aston Villa
