New York City, January 2026 - ScorePlay, the AI-powered media infrastructure built for broadcast and sports, continues its rapid expansion in the United States, solidifying its role as the central storytelling platform for professional teams and leagues.
This season, ScorePlay has grown its network within the league, signing partnerships with the Utah Jazz, Phoenix Suns, Oklahoma City Thunder and Detroit Pistons to become their core media infrastructure. With seven NBA franchises now on the platform, ScorePlay is redefining how NBA teams capture, organize, and activate their media.
Driving Growth Across the NBA
Over the past year, ScorePlay established its U.S. headquarters in New York City and launched more than 50 new partnerships across teams, leagues, and media entities. The NBA has been a key focus of this growth, with multiple franchises now using the platform to power their digital ecosystems. From content capture and centralization to automated tagging, search, and real-time distribution, everything can be done under one single source of truth.
Sportico highlighted the Brooklyn Nets’ use case as a leading example of how teams are leveraging ScorePlay to accelerate media workflows and maximize the value of their video content. The organization has integrated more than 600 stakeholders across BSE Global, allowing teams, venues, and athletes to access and share creative assets instantly. The Nets VP of Content, Charlie Widdoes, explained that the shift is not just about producing more content, but about expanding how that content can be used across channels.
ScorePlay’s continued growth this season
Building on that momentum, the Utah Jazz, Phoenix Suns, Detroit Pistons and Oklahoma City Thunder have all adopted ScorePlay this season to transform how they plan, produce, and deliver storytelling across their organizations. For the Jazz, the partnership brings all photo and video assets into one centralized hub, enabling seamless collaboration across departments and faster content delivery to fans and partners.
“ScorePlay has elevated how our content team plans, produces, and delivers storytelling across the organization,” said Elaina Pappas, Head of Marketing at the Utah Jazz. “Having one centralized hub means we can collaborate more efficiently and unlock more value from every piece of content we capture.”
The Phoenix Suns are taking a similar step forward, unifying their creative and media operations on to simplify access and accelerate storytelling across every digital channel.
“Working with ScorePlay has streamlined how our teams operate,” said a Phoenix Suns spokesperson. “Having real-time access to organized, searchable content allows us to react faster, tell better stories, and meet the expectations of our fans across every platform. It’s become an essential part of how we deliver timely and high-impact social content.”
Building the core media infrastructure for global sports
With nearly one-third of the NBA now using ScorePlay, the company continues to strengthen its position as the backbone of sports media infrastructure, helping teams move faster, collaborate smarter, and tell their stories at scale.
“The growth we’re seeing in the NBA and across U.S. sports shows a clear shift, organizations realize that content is one of their most valuable assets. We’re proud to help them transform how to activate that content, turning media operations into strategic storytelling engines.” Victorien Tixier, ScorePlay Co-founder and CEO
Supported by major athlete and investor backing, including Giannis Antetokounmpo, Kevin Durant’s 35V, Alex Morgan, 20VC and Alexis Ohanian Sr.’s Seven Seven Six, ScorePlay continues to expand its footprint across North America and beyond.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
