Pro Padel League announces partnership with ScorePlay

Pro Padel League announces partnership with ScorePlay to elevate content management

New York City, 10.29.2025 - Pro Padel League (PPL), the world’s top professional padel league, today announced a strategic collaboration with ScorePlay, the leading media asset management (MAM) platform, that will transform their league's content management and distribution capabilities as it continues its rapid expansion in the world's largest sports market.

"We are thrilled to partner with the Pro Padel League as they bring padel to global audiences," said Victorien Tixier, ScorePlay Co-founder and CEO. "This partnership demonstrates how committed ScorePlay is to supporting innovative sports organizations at the forefront of athletic entertainment. We look forward to helping PPL streamline their content operations and amplify the excitement of professional padel to their growing global fanbase."

Enhanced content management for rapid growth

Supporting PPL's ambitious growth trajectory, following a 2024 season that hosted over 15,000 fans and was broadcast to 300 million households globally with over 20 million viewers, the platform will introduce automated content tagging that enables seamless access and distribution of match content, player profiles, and tournament highlights. ScorePlay’s advanced AI capabilities will automatically identify and tag all athletes and commercial partners, streamlining the content management process to ensure rapid, accurate distribution of media assets across PPL's broadcast and digital channels.

“The biggest opportunity for padel right now is awareness — once people experience it, they’re hooked,” said Diane Gotua, Chief Commercial Officer at the Pro Padel League. “Partnering with ScorePlay allows us to make discovering and sharing great padel content effortless. From match highlights to behind-the-scenes moments, ScorePlay will help us reach sports fans and the padel-curious alike, turning first-time viewers into lifelong fans.”

The ScorePlay platform will serve as PPL's central content hub, enabling the league to:

Manage tournament content and player highlights with AI-powered tagging
Support rapid content turnaround for social media and marketing campaigns
Streamline media distribution and scale content operations
Organize commercial partner content and sponsorship assets

About Pro Padel League (PPL)

Founded in 2023, the Pro Padel League (PPL) is the world’s top professional padel league with 10 teams in the United States, Canada, and Mexico consisting of the most talented male and female players in the world. The 2025 season has featured five international events, including three regular season competitions, the Wölffer Estate Vineyard PPL All-Star, and the PPL City’s Cup Finals. PPL events reach 300 million households across more than 100 countries via world-class distribution partners. All PPL events and matches can also be viewed globally on the PPL’s YouTube channel.

About ScorePlay

ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.