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Photo sharing with ScorePlay

Josh Krakowsky

October 13, 2022

Thumbnail Photo sharing with ScorePlay

Photo sharing has become a powerful tool for sports teams, organizations, and brands to engage with fans and market their products and services. With the rise of social media platforms, it has never been easier to share photos and connect with fans. In this article, we will explore how sports teams and organizations can use ScorePlay photo sharing to increase fan engagement and improve their sports social media marketing efforts.

BTS content

One of the most effective ways to use photo sharing is to share behind-the-scenes content with fans. This can include photos of players and coaches preparing for a game, training sessions, or other exclusive events. By giving fans a glimpse into the inner workings of the team or organization, it can create a sense of connection and build loyalty among fans. Additionally, this type of content is highly shareable, which can help increase the reach and visibility of the team or organization on social media. This helps build the brand organically as well as fan interest. ScorePlay has built-in tools that allow you to get content directly from your athletes, by providing them with a description and example of content, so that a notification can be sent directly to their phone.

Fan-tastic content

Another way to use photo sharing for sports social media marketing is to share fan-generated content. This can include photos taken by fans at games or events, or photos shared on social media using a specific hashtag. By sharing this content, teams and organizations can show their fans that they value and appreciate their support, which can increase fan engagement. Additionally, this type of content can be used to create user-generated content campaigns, which can be a powerful way to generate buzz and increase brand awareness. ScorePlay’s teams use our UGC feature to collect content from their fans at scale. Toulouse and Stade Rochelais both used it to great effect for their respective Ligue 2 and European Championship wins, to create a sense of belonging, and gather fantastic content.

Picture perfect

One of the most important aspects of photo sharing for sports engagement is to make sure the photos are high-quality and visually appealing. By ensuring that the photos are of high quality, teams and organizations can create a more positive and engaging experience for fans, which can increase engagement and improve their sports social media marketing efforts. ScorePlay helps teams create a curated library of content of the highest quality, so they are versatile and ready to react online and provide the best possible content to their fans.

All this helps create a sense of community among fans, teams and organizations can increase engagement, build loyalty, and improve their sports social media marketing efforts.

About ScorePlay

ScorePlay is an innovative AI-powered solution that is revolutionizing the way sports organizations manage, classify, and distribute their digital assets. By utilizing ScorePlay, sports organizations can easily and effectively manage their digital assets, allowing them to tell their stories and upgrade their digital strategies.

These tasks need to be consolidated on a single platform for a seamless real-time experience. The sports media landscape has relied on a variety of tools that crowd creative teams for too long (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution). The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy.

An AI-powered media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC, all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.

Photo credit: Real Betis & Toulouse FC

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