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Media asset management in broadcasting

Dan Adetayo

November 13, 2022

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Sports broadcasting has come a long way since the first live sporting event was televised in 1939. With the proliferation of new technologies and the increasing demand for live sports content, sports broadcasters must now find ways to efficiently organize and distribute video and photo content to a wide variety of platforms. This is where media asset management (MAM) systems come in.

Broadcasting needs MAM

A MAM system is a software application that helps organizations manage their digital media assets, such as video and images. In the context of sports broadcasting, MAM systems can be used to manage the various videos and photos that are captured during live sporting events, as well as the related metadata, such as events, player tags and partners present.

One of the main benefits of MAM systems in sports broadcasting is the ability to efficiently organize and search for content. With a MAM system, broadcasters can quickly find the specific video or photo they are looking for, saving them time and resources. This is especially important in the fast-paced world of sports broadcasting, where seconds can make a huge difference in the final output. MAM systems also make it easier to distribute content to various platforms. With a MAM system, broadcasters can easily share video and photos with clubs, affiliates, partners, and other stakeholders, ensuring that the content is available on a wide range of platforms, including television, social media, and online streaming services.

In addition to improving efficiency and distribution, MAM systems can also help sports broadcasters monetize their content. By accurately tracking the usage of videos and photos, MAM systems can help broadcasters determine the value of their content and negotiate better licensing deals.

ScorePlay for broadcasting

One example of a MAM system specifically designed for sports broadcasting is ScorePlay. ScorePlay is an AI-powered media hub that works between clubs, leagues, and broadcasters to provide a sophisticated tech infrastructure for a new generation of fans. It allows for the easy management and distribution of video and photo content, as well as the ability to track and analyze the usage of that content with DRM solutions. No more antiquated solutions, just streamlined access to content, all automated so no club, league or broadcaster needs to rely on legacy software or hardware to access their most valuable resource.

Overall, media asset management systems play a crucial role in sports broadcasting by helping organizations efficiently organize and distribute video and photo content. With the help of MAM systems like ScorePlay, sports broadcasters can better serve their leagues, clubs and athletes to create the broadcast a modern fan wants. ScorePlay is a game-changing solution in the world of sports broadcasting, providing a sophisticated tech infrastructure that helps broadcasters better serve their audiences and drive revenue. Whether you are a club, league, or broadcaster, ScorePlay can help you effectively manage and distribute your content in the digital age.

An AI-powered media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.

Start your free trial today.

Photo credit: San Diego Wave

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