New York City, 04.23.2025 - The Los Angeles Football Club (LAFC) today announced a strategic partnership with ScorePlay, the leading AI-powered media infrastructure platform designed specifically for sports organizations. This collaboration aims to revolutionize LAFC's media asset management by automating the centralization, tagging, and distribution of photos, videos, and live broadcasts.
“We are excited to work with ScorePlay as we continually seek innovative solutions that elevate the LAFC fan experience,” LAFC Co-President Larry Freedman said. “ScorePlay represents the next evolution in sports media management.”
ScorePlay's platform offers automated centralization, tagging, and distribution of media content, including photos, videos, and live broadcasts. By integrating ScorePlay's advanced technology, LAFC will seamlessly amplify their digital narrative and ensure that high-quality content is efficiently managed and distributed.
Key Features of the Partnership:
Automated Content Management: ScorePlay's AI-powered system will automatically centralize and tag LAFC's media assets, simplifying the organization and retrieval of content.
Enhanced Athlete Engagement: With facial recognition technology, LAFC players will receive their content automatically within minutes, enabling them to share personal highlights seamlessly.
Real-Time Video Clipping: The platform allows for easy clipping of video content, facilitating the creation of polished short-form content ready for social media channels.
Unified Platform: All teams and users will have access to a single platform for uploading and finding content, ensuring a consistent and efficient media management process.
"We're thrilled to partner with LAFC, a club that consistently demonstrates innovation both on and off the pitch," said Victorien Tixier, CEO of ScorePlay. "This collaboration will empower LAFC to unlock the full potential of their media content, creating more meaningful connections with fans while delivering great value to their partners."
About Los Angeles Football Club (LAFC)
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions (2019, 2022) and 2024 U.S. Open Cup Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
