65000+
Downloads
22400+
Minutes of video ingested
Padel is one of the world's fastest-growing sports, with the Hexagon Cup ranking among its premier events. The prestigious four-day tournament holds many simultaneous matches, drawing global attention and featuring elite athletes. Facing the challenge of managing dozens of contributors, real-time content distribution, and seamless athlete engagement, the Hexagon Cup turned to ScorePlay for a comprehensive media solution.
How ScorePlay aced Hexagon Cup's media needs
With over 50 hours of live video, thousands of photos and videos, and limited on-site personnel for content management across multiple courts and matches simultaneously, Hexagon Cup faced several key challenges:
Complex coordination for media uploads: Dozens of photographers and videographers work across different courts and coordinate media uploads from multiple sources. The lack of direct platform access created significant bottlenecks and version control issues.
Manual logging limitations: One person logs key moments like serves and winners across several matches, leading to missed or delayed content.
High-volume operations strain: Managing 50+ hours of live video across simultaneous matches while ensuring fast, accurate content tagging, clipping, and delivery to athletes, sponsors, and teams proved overwhelming for traditional workflows.
The Hexagon Cup needed a centralized solution that could handle real-time ingestion, automated processing, and instant distribution to all stakeholders. ScorePlay provided the answer.
Setting the winning media strategy
ScorePlay created a unified media operations center that transformed their entire content workflow. The platform centralizes all media management by ingesting live SRT feeds from multiple courts, supporting both clean and dirty feeds with multi-audio track management for ambient sound and English/Spanish commentaries.
ScorePlay's advanced live production capabilities allow for real-time clipping and social media reframing in 9:16 and 4:5 formats, and Premiere Pro panel integration for remote video editing.
The platform's intelligent distribution system automatically tagged and distributed content via AI-based athlete detection, ensuring personalized content reached players, teams, and sponsors instantly through the mobile app.
Game, set, match: media operations success
Beyond streamlining operations, ScorePlay delivered exceptional tournament results:
2.5 million minutes of video content were uploaded, organized, and made searchable within the platform, as well as over 14,000 photos;
7.6 million total views on YouTube (254% YOY growth)
60+ million views and 11.8 million accounts read on Instagram
50+ hours of live video were successfully managed across simultaneous matches with zero technical issues;
The five-day tournament was executed flawlessly with seamless media coordination from multiple contributors;
External upload links enabled dozens of photographers and videographers to contribute content directly with easy platform access.
"Media workflows used to be our biggest bottleneck, hours spent manually organizing, tagging, and distributing content across multiple platforms.” said Jose Garnes, Head of Content at Hexagon Cup “ScorePlay's AI-powered automation eliminated that friction. Being able to ingest our live broadcast, photography and social clipping in one platform enabled us to smash our previous content numbers, but also reach a much wider audience across the world."
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
