> 45%
Content uploaded by external photographers
185M+
Minutes of videos uploaded and processed
100+
Athletes using the App
In the fast-paced world of elite athletics, every millisecond counts and determines champions. European Athletics, the governing body for track and field across 51 member federations and organizer of prestigious events like the European Championships, faced a critical challenge: how to efficiently manage and distribute thousands of media assets generated across multiple competitions while engaging athletes, federations, and fans in real-time.
The digital hurdles: European Athletics' media challenges
European Athletics generates massive amounts of content across numerous competitions and venues. Their key challenges included:
Content fragmentation: With over 15 competitions annually across Europe, media assets were scattered across multiple hard drives, cloud services, and email threads, creating version control nightmares and wasting valuable time searching for specific content.
Distribution bottlenecks: During major championships, the media team spent hours manually sorting and sending content to stakeholders, delaying athlete access to their own performance content by hours or even days.
Resource Inefficiency: Staff wasted time on manual tagging and distribution instead of creative work, and their valuable historical content was under-utilized due to poor organization.
European Athletics needed a centralized solution that could provide customized access to all stakeholders. ScorePlay offered the answer.
Building a unified media ecosystem
European Athletics implemented ScorePlay in a timely manner and with minimal disruption to ongoing operations to create a central hub for all digital assets. The platform centralizes media management by creating a single source for all content from broadcasts, Getty Images, and on-site media, with AI-powered tagging.
The platform's sophisticated live production features revolutionized their real-time content workflow through SRT live video ingest, supporting multiple concurrent event feeds with multi-audio track support and real-time clipping, logging, and editing workflows. As for distribution, ScorePlay provides an intelligent ecosystem that automatically routes content to the right stakeholders: personalized content delivery to athletes for immediate social sharing, customized portals for federations, and a public portal for fans and community members.
Transforming European Athletics' digital presence
Beyond operational efficiency, ScorePlay has delivered measurable business impact:
45% of content is now uploaded by external photographers, streamlining workflows and expanding coverage
185 million minutes of videos have been uploaded and processed through the platform
Over 100 athletes are actively using the ScorePlay App to access and share their competition content
By automating content workflows, European Athletics' media team has been freed from manual tagging and distribution tasks, allowing them to focus on higher-value creative work, strategic initiatives, and enhanced storytelling around competitions and athletes.
"ScorePlay has transformed not just our workflow efficiency, but our entire approach to digital content," Marcel Wakim, Communications, Television & Digital Director at European Athletics. "What once required days of manual processing now happens automatically, allowing us to focus on storytelling and fan engagement rather than technical processes."
The partnership between European Athletics and ScorePlay represents a new standard in sports media management, combining advanced technology with intuitive user experiences to deliver content at the speed modern digital ecosystems demand.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration of the sport across 51 Member Federations and staging many of Europe’s most important athletics competitions including the European Athletics Championships and the European Athletics Indoor Championships.
Credits
Photo credit: European Athletics
