London, 18.06.2025 - England Netball takes a transformative step in its digital evolution by announcing a strategic partnership with ScorePlay, the leading media asset management (MAM) platform revolutionising sports content workflows.
The partnership marks a significant milestone in England Netball's commitment to digital innovation, enabling the organisation to centralize and streamline its content operations across the entire league ecosystem. Through ScorePlay's cutting-edge platform, England Netball will enhance content delivery to all stakeholders while providing unprecedented access to high-quality photo and video content for players, clubs, and commercial partners.
"This partnership with ScorePlay represents a pivotal moment in our digital transformation journey," said Olivia Dean, Head of Marketing at England Netball. "By centralising our media assets and leveraging ScorePlay's advanced AI capabilities, we're not just streamlining our operations, but also creating a more connected and engaging experience for everyone involved in our sport."
The implementation of ScorePlay's platform will deliver several key benefits:
Centralised content hub: All photo and short-form video content will be automatically organised and stored in one secure location, making it instantly accessible to authorised stakeholders.
Advanced player tagging: ScorePlay's AI-powered facial recognition technology will automatically tag players, streamlining content discovery and distribution.
Streamlined sponsor integration: Commercial partners will gain direct access to relevant branded content through dedicated portals, enhancing sponsorship activation and value delivery.
Club-level access: Individual club workspaces will enable teams to manage their content independently while maintaining consistency across the league.
Seamless content distribution: ScorePlay’s integration with Azzuu will further amplify content reach and engagement across digital platforms.
Victorien Tixier, ScorePlay Co-Founder and CEO, added: "England Netball's vision for digital innovation aligns perfectly with ScorePlay's mission to transform sports content management. This partnership will set new standards for how netball content is managed, distributed, and consumed, ultimately benefiting players, fans, and partners alike."
The partnership launches immediately, with the platform being rolled out across the Netball Super League and England’s national team, The Vitality Roses.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
Media Contact
For ScorePlay: mariana@scoreplay.io - Mariana Soares, Marketing Manager
