Creating a successful DAM strategy

Dhruv Tewari

April 1, 2022

thumbnail creating a successful dam strategy

Digital asset management is a crucial aspect of running a successful sports team’s digital strategy. With the rise of social media, streaming platforms, and other digital channels, teams need to be able to effectively manage and distribute their digital assets, including photos, videos, and other media - new generations of fans are consistently consuming short-form content on TikTok, Instagram, Twitter and Reddit. This includes all the activities related to the creation, management, classification and distribution of the team's digital assets. A well-executed digital asset management strategy can help your team achieve its content goals, both on and off the field, by growing the brand and producing content that engages their fanbase. In this article, we'll discuss the key elements of a successful digital asset management strategy for sports teams and how to implement them with the best tool there is.

1. Identify Your Team's Digital Assets

The first step in creating a successful digital asset management strategy for your sports organisations is to identify all of your team's digital assets that could be valuable - this could mean archives that you could monetise, content with which you could engage your fans, or just determining the most liked content by your fans. This includes all the photos, videos, and other media that you use on your website, social media platforms, and other digital channels - there are so many, you need a way to properly store them and a way of accessing them. By identifying all of your assets, you can begin to devise a strategy to make the most out of them.

2. Develop a Comprehensive Digital Asset Management Plan

Once you've identified your team's digital assets, the next step is to develop a comprehensive digital asset management plan - that means finding the right tool. This plan has to include all the key elements of your digital asset management strategy, including how to acquire, store, distribute, and retire your digital assets. How could you make this process more efficient? Start by thinking about ScorePlay. ScorePlay provides a digital asset management solution tailored for every size of sports organisation, from smaller teams such as New Mexico United or Sacramento Republic, to mid-tier clubs like Orlando City and Real Sociedad, all the way up to larger clubs such as West Ham United, or full-on competitions such as The Amundi Evian Championship. It uses AI to not only automate the tagging and distribution of athletes and partners, but also to associate relevant metadata to every asset automatically. The first step in your digital asset management is simple with ScorePlay.

3. Monitor and Measure Performance

Monitoring and measuring the performance of your digital assets is a critical part of any digital asset management strategy - that you can do with peace of mind with ScorePlay. Keep track of who uses the platforms, which of your athletes are downloading content and most likely to be keen to produce club content, which partners are logging in to view or download assets and more. By monitoring and measuring performance, you can identify which assets are most popular and effective, and use this information to effectively execute your digital strategy.

4. Continuously Improve Your Digital Asset Management Strategy

Digital asset management is an ongoing process, and your strategy should be continuously improved over time - just like ScorePlay is. Our promise is that we’re constantly developing new features in line with what our customers want, that’s why we’re for sports, by sports. But it is your responsibility to review your goals and objectives, evaluate your performance metrics, and make changes to your plan as needed. We’ll take care of the tech and manual labor side, so you can think about the creative and strategic side.

In conclusion, a successful digital asset management strategy is essential for any sports team in today's digital age. It includes identifying your team's digital assets, developing a comprehensive digital asset management plan, monitoring and measuring performance, and continuously improving your strategy. There is a way to make this infinitely easier though, and that’s by using ScorePlay.

ScorePlay: a must-have for media teams

The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution). The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy.

A DAM capable of everything

ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.

Want to explore how the most innovative brands in sports manage their real-time content? Start your free trial today.

Photo credit: ASM & Osasuna
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