Sports organizations producing live content have long faced the same bottleneck: the game ends, but the work of turning broadcast footage into mobile-ready vertical clips for TikTok, Instagram Reels, YouTube Shorts, and Snapchat is only just beginning. By the time that content is manually reframed, trimmed, and distributed, the moment has passed.
AWS Elemental Inference is a fully managed AI service that solves this at the infrastructure level. Vertical content and highlight clips are automatically generated in real time, with 6 to 10 second latency, processing video once and optimizing it for every platform simultaneously. For large media operations, it has demonstrated savings of over 34% on AI-powered live video workflows.
ScorePlay integrates with AWS Elemental Inference to close the auto-reframing gap natively, connecting Elemental Inference's real-time AI capabilities directly into ScorePlay's sports media management layer, where tagging, editorial review, and distribution already live.
Three modes, one pipeline
The integration supports three distinct operating modes, giving production teams the flexibility to choose how much automation they want and where humans stay in the loop.
1. Fully automated studio
For organizations that need to scale social content production without adding headcount, this is a zero-touch pipeline. Video goes in; vertical 9:16 content and highlight clips come out. AWS Elemental Inference handles both the reframing and the highlight generation automatically, with no human intervention required. The finished assets land directly in ScorePlay, tagged and ready to distribute.
2. Semi-automated vertical video
AWS Elemental Inference automatically generates keyframe suggestions, which editors can then review and fine-tune directly inside ScorePlay before publishing. This mode preserves creative control for the last mile of adjustments without requiring editors to start from scratch. Production teams get the speed of AI with the judgment of a human at the exact point it matters most.
3. Automated key moment logging
Rather than generating finished clips, this mode surfaces the moments that matter. AWS Elemental Inference returns all key moments from a live broadcast, time-coded and described, which ScorePlay uses to automatically populate a video timeline. Editors receive a structured, AI-generated starting point for their workflow, dramatically reducing the time spent scrubbing through footage to find what is worth cutting.
ScorePlay as the Distribution Layer
Whichever mode a team uses, ScorePlay handles everything downstream: AI tagging, metadata, rights and permissions management, and distribution to athletes, partners, and social platforms. The combination means sports organizations no longer need to choose between speed and control: they can have both, with the level of automation dialed precisely to their workflow.
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