Sports media asset management: the future

Rafael Molina Harno

July 3, 2022

thumbnail scoreplay ajaccio

The sports industry is in the midst of a digital revolution, with changing viewing habits and generations playing key roles in a drastic shift. Technology and software are playing an increasingly crucial role in the way teams, leagues, and broadcasters manage and distribute their media assets, in order to streamline production and create the most engaging and revenue-driving content. One area where this is particularly evident is in the field of digital asset management (DAM), that has made huge strides over the last decade as the bottlenecks multiplied with an ever-increasing amount of content being produced.

The future of DAM

DAM is the process of managing, storing, and distributing digital assets such as images, videos, and audio files - basically any type of file, you can even store documents. In the sports industry, this includes everything from photos from games, game footage, player interviews and press conferences to team logos and merchandise images for their shop or activation. As the amount of digital content being produced by sports organizations continues to grow (has increased yearly for the past decade as fans consume on 2nd screens the need for efficient and effective DAM systems has become more pressing than ever before.


One of the key drivers of this huge shift is the rise of artificial intelligence (AI) to power technologies. AI-powered DAM systems (cough cough, such as ScorePlay) are able to automatically tag and organise digital assets, making it easier for teams and broadcasters to find the content they need. Solutions like ScorePlay automatically tag athletes, partners and relevant event information directly into the metadata. This is especially important in the fast-paced world of sports where every second counts and quick access to footage is essential for analysis, highlights, and other types of content creation - capturing the fever pitch after an event or game is so important to keep an engaged fanbase.

ScorePlay platform in action

Additionally, AI-based image and video recognition technology can be used to identify specific moments within a game or event, making it easier to create highlight reels and other types of content. Plenty of solutions such as WSCSports offer automated highlight features that make it easy for sports teams to distribute highlight quickly and efficiently. This eliminates the need for manual editing, saving teams and broadcasters time and resources while also providing a more efficient media workflow when facing an insatiable fanbase.

A brave new world

The future of sports media asset management is about much more than just improving efficiency and organization though. It is also about innovation and disruption. For example, with the help of virtual and augmented reality, sports organizations will be able to create new and exciting ways for fans to experience the action on and off the field. This could include virtual tours of stadiums, interactive player stats, and even the ability to watch live games from a player's point of view by using on-body-cams. All of this content will need to be managed at break-neck speeds to provide fans with a pristine experience. Therefore digital asset managers will be required even more in this new era of consumption.

Advances in 5G and other networking technologies will also play a significant role in the future of sports media asset management because with faster and more reliable networks, teams and broadcasters will be able to provide fans with an unparalleled level of immersion with content flowing between all stakeholders from league, to club, partners, athletes and broadcasters, and back again. This will allow fans to watch games and events from anywhere in the world, and on any device, or even on multiple devices.

ScorePlay, as an AI-powered digital asset management company dedicated to the sports industry, is well positioned to be at the forefront of this revolution, providing cutting-edge solutions that help teams, leagues and broadcasters make the most of their digital assets - providing the pulse to the sports media ecosystem. The company's innovative solutions and the use of technology such as AI, will be instrumental in shaping the future of sports media asset management, making it more efficient, effective, and accessible to fans everywhere. So come along for the journey and learn why we’re the best all-in-one media hub made for sports, by sports.

Photo credit: AC Ajaccio
  • Try for free.

  • Personalized onboarding.

  • Dedicated customer service representative.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.