In today's digital world, sports organizations have more digital assets than ever before, including video, audio, and images. These assets are valuable not only for the content they contain, but also for the revenue they can generate through licensing and sponsorship deals. However, with the proliferation of the internet and the ease of sharing digital content, it has become increasingly important for sports organizations to protect their digital assets from unauthorized use and alteration.
Importance of DRM
One way sports organizations can protect their digital assets is by using media asset management (MAM) systems with digital rights management (DRM) capabilities. DRM is a technology that controls access to and use of digital content, including video, and images. By using DRM, sports organizations can restrict access to their digital assets to authorized users and prevent unauthorized copying, sharing, and alteration.
There are several benefits to using MAM systems with DRM in sports organizations. First and foremost, DRM helps protect the revenue streams that are generated through licensing and sponsorship deals. By preventing unauthorized use of digital assets, sports organizations can ensure that they are properly compensated for the use of their content. ScorePlay offers specialized management in order for clubs, leagues and broadcasters to control the permissions and exactly who gets access to what content, and when.
DRM also helps protect the brand and reputation of sports organizations. Unauthorized use of digital assets can lead to the dissemination of inaccurate or altered content, which can damage the reputation of a sports organization. By using DRM to control access to digital assets, sports organizations can ensure that their content is presented accurately and in the intended contex, or after a certain date to keep a signing secret until it is no longer embargoed.
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: West Ham United
