Importance of DRM in sports

Ian Black

September 17, 2022

Thumbnail drm in sports west ham united

In today's digital world, sports organizations have more digital assets than ever before, including video, audio, and images. These assets are valuable not only for the content they contain, but also for the revenue they can generate through licensing and sponsorship deals. However, with the proliferation of the internet and the ease of sharing digital content, it has become increasingly important for sports organizations to protect their digital assets from unauthorized use and alteration.

Importance of DRM

One way sports organizations can protect their digital assets is by using media asset management (MAM) systems with digital rights management (DRM) capabilities. DRM is a technology that controls access to and use of digital content, including video, and images. By using DRM, sports organizations can restrict access to their digital assets to authorized users and prevent unauthorized copying, sharing, and alteration.

There are several benefits to using MAM systems with DRM in sports organizations. First and foremost, DRM helps protect the revenue streams that are generated through licensing and sponsorship deals. By preventing unauthorized use of digital assets, sports organizations can ensure that they are properly compensated for the use of their content. ScorePlay offers specialized management in order for clubs, leagues and broadcasters to control the permissions and exactly who gets access to what content, and when.

DRM also helps protect the brand and reputation of sports organizations. Unauthorized use of digital assets can lead to the dissemination of inaccurate or altered content, which can damage the reputation of a sports organization. By using DRM to control access to digital assets, sports organizations can ensure that their content is presented accurately and in the intended contex, or after a certain date to keep a signing secret until it is no longer embargoed.

About ScorePlay

ScorePlay is an innovative AI-powered solution that is revolutionizing the way sports organizations manage, classify, and distribute their digital assets. By utilizing ScorePlay, sports organizations can easily and effectively manage their digital assets, allowing them to tell their stories and upgrade their digital strategies.

These tasks need to be consolidated on a single platform for a seamless real-time experience. The sports media landscape has relied on a variety of tools that crowd creative teams for too long (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution). The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organizations to be reactive, versatile and adept in their content strategy.

An AI-powered media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay. Storytelling simplified, collaborative photo and video sharing made easy.

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Photo credit: West Ham United
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