How real-time arena feeds transform WNBA teams' content strategy

But despite this growth, one of the league’s teams faced a key limitation: access to the right broadcast content at the right time. While the WNBA provides teams with national broadcast feeds, these lacked the flexibility and localization required to fully activate moments around their audiences’ regional preferences.

As one of the league’s flagship franchises, they needed immediate access to clean arena footage, free of embedded graphics or national commentary, and the ability to layer in local sponsorships and storytelling in real time.

The challenge: broadcast access at game speed

Like many professional teams, they encountered constraints that limited their ability to fully capitalize on game moments:

1. Limited feed options:
   While the WNBA provides teams with a broadcast feed for free, it only includes the national broadcast with no local sponsor elements, regional commentary, or team-specific production control.

1. Delayed content access: Traditional workflows require waiting hours (sometimes even days) for arena VODs (Video On Demand), missing the critical post-game window when fan social media engagement and interest peaks.

1. Minimal post-production flexibility: “Dirty” program feeds arrived with graphics and commentary baked in, limiting customization and the ability to produce differentiated content.

To keep pace with fan expectations and game-day energy, they needed a solution that delivered clean, localized footage instantly, not after the moment passed. ScorePlay delivered the winning strategy.

Game plan: a custom broadcast arena feed powered by ScorePlay

Together with our Customer Success team, this WNBA team defined a comprehensive arena-feed workflow tailored to their content strategy. There is now direct ingestion of the clean arena feed into ScorePlay during games, providing immediate access to unprocessed footage without embedded graphics or national commentary, ready for real-time logging, tagging, and distribution.

A dedicated editor monitors games live, logging key moments such as on-court action, emotional reactions, sponsor integrations, and celebrity sightings. These moments are instantly indexed and organized, allowing the social team to act within minutes of the final buzzer. The result? A seamless game-day workflow where content is processed, searchable, and ready to publish while fan interest is still at its peak.

Faster storytelling, stronger local connection

With ScorePlay in place, a new level of speed and creative control was unlocked:

• Immediate access to clean arena footage, enabling real-time social publishing

• Localized storytelling, with regional commentary and sponsor integrations tailored to fans

• Reduced post-production time, thanks to live logging and automated organization

• Stronger fan engagement, driven by authentic, timely content that reflects the energy in the arena

By removing technical bottlenecks, content teams can now focus on storytelling that matches the intensity of the game, and the passion of their fanbase.

“ScorePlay allows us to get custom feed ingests in addition to what the league provides, which totally changed our content strategy,” noted a member of the WNBA team’s digital department. “We can now share authentic moments with our fans while they're still buzzing."

This collaboration represents the future of team-driven broadcast workflows, where franchises can take control of their content and deliver localized, high-impact storytelling without sacrificing speed or quality.