AI: For your content strategy

Rafael Molina Harno

January 4, 2023

Thumbnail AI and content strategy AS Monaco ScorePlay

The use of artificial intelligence (AI) in sports has become increasingly prevalent in recent years, and one area where it is particularly useful is in content strategy. By utilizing AI, sports organizations can gain a number of benefits that can help them better manage and optimize their digital and media assets.

Benefits of AI

One of the primary benefits of using AI for your content strategy is the ability to analyze and understand vast amounts of metadata and asset content. AI can be used to automatically tag and categorize content, making it easier to find and organize different photos and videos. This can be particularly useful for sports organizations that have a large amount of content to manage, as they produce thousands of assets for each of their events, whether a match, competition or race.

Indeed, when it comes to content, the key benefit of using AI in sports is the ability to centralize, classify, and distribute digital assets to athletes and partners in a more efficient and effective manner. By utilizing AI algorithms, sports organizations can quickly and easily organize their digital assets, making it easier to find and access the content they need. One way that AI can be used for centralization is through the use of a digital or media asset manager. These tools allow sports organizations to store and manage their digital assets in one central location, making it easy for athletes and partners to access the content they need, when they want to post on social media.

In addition to centralization, AI can also be used to classify digital assets in a more organized and logical manner. By using AI algorithms to tag and categorize content, sports organizations can make it easier for athletes and partners to find the specific content they are looking for. Solutions can use facial, logo and text recognition to immediately tag content with the correct items.

Finally, AI can be used to distribute digital assets to athletes and partners in a more targeted and personalized manner. By understanding the preferences and needs of different users, AI algorithms can recommend the most relevant content to share with them, such as the ones they have been tagged in. The use of AI in sports can greatly enhance the centralization, classification, and distribution of digital assets to athletes and partners. By utilizing AI, sports organizations can better manage and leverage their digital assets, leading to improved efficiency and effectiveness.

About ScorePlay

ScorePlay is an innovative AI-powered solution that is revolutionizing the way sports organizations manage, classify, and distribute their digital assets. By utilizing ScorePlay, sports organizations can easily and effectively manage their digital assets, allowing them to tell their stories and upgrade their digital strategies.

These tasks need to be consolidated on a single platform for a seamless real-time experience. The sports media landscape has relied on a variety of tools that crowd creative teams for too long (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution). The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy.

An AI-powered media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay. Storytelling simplified, collaborative photo and video sharing made easy.

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Photo credit: AS Monaco
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