Killing It Softly With Their Workflows
Record labels are the home of the best musical talents of their generation. Their brands and followings sell themselves but optimising asset classification opens up new avenues to be increasingly efficient. Assets range from video clips, photoshoots, activations, tours, merchandise and creative content, but current workflows lead to inefficiency, wasted time and lost opportunities.
Cheek to Cheek collaboration
Music organisations are made up of many different divisions, sub-divided into more sections when you consider the different artists who are under their umbrella. Work seamlessly with your internal teams (comms, artist managers, A&R etc.) across the label and collaborate effectively with external partners (photographers, tour managers, press, agencies, fans etc.): centralisation is key for efficient and fruitful collaboration.
What A Difference A ScorePlay Makes
We proved our solution is perfectly adapted to the music industry when we signed Omar Apollo up to the platform for his Desvelado Tour. The artist’s manager made it clear that centralising the content they collect during the length of the tour, whether from venue or city-specific photographers made it easy to implement a content strategy throughout. Moreover, Omar and his support acts (Deb Never, Tora-i and Niko Rubio) were all able to receive their assets directly on the Artist app.