When Roma won Twitter.

How did AS Roma become everyone's favourite Twitter admin?
Industry
Football
Location
Toulouse
Tools
OneDrive

How did AS Roma become everyone's favourite Twitter admin? Roma's English Twitter went viral in 2018 after a historic win against Barcelona. This was no one off - it was part of a deliberate strategy to increase their global reach.

Goodwill

In 2019, Roma partnered with Missing Persons charities as part of a new brand strategy. They have since helped find 12 missing people.

Memes

Roma's Twitter Admin was famous for its use of memes. They effectively leveraged popular culture to reach younger fans.

Engagement

At its peak in June 2018, Roma's Twitter reached engagement rates that were 54x higher than Barcelona's, Twitter's most popular club.

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Arnaud Burucoa
Chief Sales Officer
arnaud@scoreplay.io
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