Streamline your sports MAM with AI

Josh Krakowsky

June 3, 2022

Thumbnail Streamline Your Sports MAM with AI

Artificial Intelligence (AI) is revolutionising the way we manage and distribute sports media assets. With the ability to streamline and optimise processes, AI-powered solutions are becoming increasingly important for sports organisations looking to enhance their media asset management.

Putting the AI in orgAnIsation

One area where AI can have a significant impact is in the organisation of sports media assets. With the vast amount of images and videos generated at a single event, manually organising and categorising these assets can be time-consuming and labour-intensive. AI-powered solutions, such as ScorePlay, can automatically categorise and tag images and videos with relevant information, such as the athletes and partners featured in the media. This not only saves time but also improves the accuracy and consistency of the organisation process.

AI can also aid in the search and retrieval of media assets. With the ability to understand and interpret visual content, AI-powered solutions can quickly and accurately search through a large number of media assets to find specific images or videos. This not only saves time but also allows organisations to quickly and easily find the media assets they need for specific projects or campaigns.

AI for Distribution

Another area where AI can make a big impact is in the distribution of sports media assets. With the ability to understand and interpret visual content, AI-powered solutions can automatically select the most relevant and engaging images and videos for a particular audience or campaign. This not only saves time but also improves the chances of success for the campaign.

ScorePlay is an AI-powered media solution for media management in sports. It offers all the benefits of AI in media asset management. ScorePlay allows sports organisations to streamline their visual storytelling by using FTP to feed their sports photos directly into the platform, where they can be tagged with athletes and partners information, making it easy to distribute the images to their partners, fans, and other stakeholders. ScorePlay allows for easy management and organisation of images, as well as easy editing and distribution, making it a valuable tool for sports organisations looking to enhance their visual storytelling.

About ScorePlay

ScorePlay is an innovative AI-powered solution that is revolutionizing the way sports organizations manage, classify, and distribute their digital assets. By utilizing ScorePlay, sports organizations can easily and effectively manage their digital assets, allowing them to tell their stories and upgrade their digital strategies.

AI powered DAM

These tasks need to be consolidated on a single platform for a seamless real-time experience. The sports media landscape has relied on a variety of tools that crowd creative teams for too long (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution). The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy.

An AI-powered media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.

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Photo credit: Dundee United & Lorient FC
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