The most innovative sports clubs and leagues in the world realise that engaging the younger generation of fans is a challenge - but also an opportunity to build a new storytelling model. Unique and original content intended for social media is captivating in its innate realism compared to broadcast footage. Short-form digital media can form part of a premium broadcast media rights package, but organisations need a centralised workflow to access this media in real-time on match or competition days so they can adapt to the needs of every stakeholder in the ecosystem.
Sharing short-form digital media in real time is crucial in sports. Video clips, highlights, interviews, fan-generated content, behind-the-scenes moments and sideline clips as they happen make fans feel like they’re there and really part of the experience. The more of this type of content that internal departments, broadcasters and partners have access to, the more engaging they can make the competition become for the younger generation of digitally-native fans. Short-form content is no longer just a nice-to-have.
ScorePlay already provides the digital media flow infrastructure for the most innovative sports organisations that want to centralise all their content from every source. Among others, they use ScorePlay to power their real-time narrative and provide their fans with the content they desperately want. AS Monaco even uses ScorePlay to gather fan-generated content directly in their stadium. Every match-day of 2022/23 season, they have shared a QR code on screens around their stadium so fans can submit their original content - and all of this content is immediately processed through their ScorePlay platform.
After two years of developing media platforms and involving every stakeholder in the ecosystem, from clubs, to athletes, partners and broadcasters, ScorePlay Pulse will act as the beating heart for leagues and sports organisations worldwide. ScorePlay ingests content from all sources whether from photographers, archives, fan-generated content, or behind-the-scenes UGC, before classifying and indexing it with AI within the platform. With integrated league and club platforms, ScorePlay Pulse connects all stakeholders within the sports ecosystem, before automating distribution to athletes, partners and broadcasters to enable storytelling to a new a generation of fans with the content they crave.
ScorePlay Pulse digitalises an entire workflow ecosystem that used to be a bottleneck. Now, leagues and clubs can create vast amounts of high-quality social-media-first content at scale and distribute to their most important stakeholders. One central hub means every source of content, from photographers, to UGC and club content is all in one place, tagged and classified with AI so that content teams can be perfectly adapted to the fast-paced digital environment.
Step 1 Generate the content a new generation of fans want.
Step 2 Collect content from all sources. Direct from photographers cameras via FTP, uploads via the ScorePlay App, best rushes from internal NAS, club content requests, fan-generated content via the ScorePlay UGC collection link or pre-prepped graphics directly from your DAM.
Step 3 Centralise and classify all the content using ScorePlay’s events-based logic and AI-tagging of players, partners, integrated metadata and match events.
Step 4 Distribute automatically to internal teams, athletes, partners, broadcasters. To every important stakeholder.
ScorePlay clients can now use Pulse to quickly acquire content and use intelligent routing and curation tools to move media from the pitch to the platform to broadcaster in just one minute. This turnaround speed is essential for generating excitement, maintaining engagement online for fans, and optimising the impact of pieces of content.
ScorePlay enables organisations to seamlessly assemble and integrate short-form into existing production and broadcast workflows to create authentic content before, during, and after games, competitions or races. Detailed requests can be sent to specific users, whether athlete, club or broadcast-related, to capture specific content. Send your request, add your details, and the request is received immediately on their ScorePlay platform. The admin can capture the content directly on the app and submit it directly. Allowing organisations to keep their finger on the pulse at all times.
From the ScorePlay platform, you can track, schedule, and duplicate requests for UGC as much as you need. Assign them to events, and as they’re received, they are classified into the correct event and tagged using ScorePlay’s AI so they can also be distributed to the players and partners. The fans receive authentic content. The partners have added value as they receive more than just standard photographs from one single platform. ScorePlay means you receive all this content in real-time and control precisely how it is classified and distributed. This authentic content can be repurposed on socials, sent up to the broadcast, and will make it to the athletes’ socials, further exposing the club or league brand.
The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution). The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy.
ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.