Wolves partner with ScorePlay

Andy Yeandle

February 13, 2023

wolves announcement article thumbnail

Wolves Overview

Wolverhampton Wanderers, commonly known as Wolves, is a professional football club based in the West Midlands, England. Founded in 1877, they compete in the Premier League, the top division of English football. Wolves has a long history of community support and tangible link between fans and clubs, as well as European runs and is up there with the top teams in the world over the past decade.

Challenges faced

Wolves had an extensive weekly workload of digital assets that needed to be organised and found quickly, so they decided to upgrade their digital strategy to be more versatile online. They sought out a digital asset management platform that could provide quick access and searchability of all their content, ranging from photos to videos and live broadcasts. Additionally, they needed it to automate content delivery to athletes, and wanted their partners to be tagged as well. ScorePlay was their go-to solution that provided a comprehensive, all-in-one package, without having to juggle several different tools.


  • 10K assets uploaded and tagged with players and partners
  • 1K player downloads during 2 month period
  • 76 internal users

ScorePlay media hub

Wolves chose ScorePlay as their official media asset manager in the January 2023, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:

  • Automatic tagging of players and partners with the use of face and word detection
  • Sporting calendar integration for automated sorting and organisation
  • Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
  • Automatic distribution to athletes directly through the ScorePlay Athlete App

"ScorePlay fits our media workflow requirements perfectly. The efficiency of the platform and the automatic AI-tagging has meant we can share assets directly with our players and partners as soon as our photographer has uploaded them. The app is simple to use and has worked successfully across our men's, women's and academy teams. A valuable addition to any sports organisation!" - Max Fitzgerald, Communications Director

Wolves x ScorePlay: the numbers

  • 2K assets per week
  • 250 downloads per week by the squad
  • 90% of the squad uses the App weekly
  • 75+ different users across the club
  • Partners added to be tagged in assets

About ScorePlay

Wolves join West Ham as Premier League clients. The centralisation, classification and distribution of sports media assets needs to be consolidated on a single platform for a seamless real-time experience free of manual bottlenecks. Long has the sports media landscape relied on a variety of tools that crowd creative teams and disrupt a logical efficient workflow (from PhotoShelter, Dropbox or Newsbridge for storage, and Greenfly for distribution).

The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry. Every user can easily browse the photos or videos they need and incorporate them seamlessly into whatever story they are crafting, from club-photographer content, to UGC all through ScorePlay Pulse. Storytelling simplified, collaborative photo and video sharing made easy.

Photo credit: Wolves
  • Try for free.

  • Personalized onboarding.

  • Dedicated customer service representative.

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