Money and Social Media.

How does Social Media branding affect commercial deals?
Industry
Football
Location
Toulouse
Tools
OneDrive

How does Social Media branding affect commercial deals? KPMG's Football Benchmark report from March 2021 explores the link between social media presence & commercial revenue. We ponder its causes and implications.

Positive brand association

Clubs were once  dubious about the value of social media; today it is key to their commercial strategy. It is excellence by association.

It's linear...kind of

The report suggests a causal relationship between following and revenue, but this depends on how integrated digital strategies are.

Gains

Since 2017, by rebranding & signing Ronaldo, Juventus have raised commercial revenue by 145% and gained 35M Instagram followers.

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Arnaud Burucoa
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arnaud@scoreplay.io
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