Case study: Omar Apollo

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The trillion dollar entertainment industry is made up of music, sport or cultural events and all have specific workflows. The increased digitalisation and amount of time spent on social media means these sub-industries require to engage the youngest generations of fans through short-form content. In a world of follows, clicks, likes, streams, listens - media assets sit at the heart of the entertainment storytelling wheel.

Project Apollo

Omar Apollo represents a modern-day success story, from Soundcloud, to not being able to afford the $30 to get his song on Spotify. One generous friend later, his music finally got the credit it deserved and he was able to start his career. His brand has now grown to 400K on Instagram and he’s sold over 45K tickets for his recent tour. Rising and established musicians need a media workspace to centralise their creative content, in order to be reactive on socials and satisfy their fanbase. A MAM tool allows artists and their team to manage content access and approvals, as well as giving them an easy way to collect content from freelance photographers and fans all along any tour.

Working on his brand

Omar Apollo used ScorePlay’s platform during his Desvelado tour, centralising and classifying all the media assets that were gathered from each tour stop. Venue to venue. Photographer to photographer. Apollo’s media team uploaded content they shot and edited while on tour via FTP, as well as using our collection link feature so local photographers could easily upload to the platform. ScorePlay also allowed all these photographers to credit themselves on each asset for seamless collaboration with Apollo’s media team and get the acclaim they deserve on socials.


Credit where credit is due

Thanks to our of artificial intelligence, every support act who joined along the way could be easily added to the platform so assets could be automatically distributed to them. Deb Never, Tora-i and Niko Rubio all got their assets directly on their Artist App, so they could promote their appearances on socials. ScorePlay showed that it can be a valuable tool to musicians, management companies and labels alike. The basic features used optimised all their workflows, and there is still scope to use our unique link-in-bio to collect fan content, as well as use our marketplace to monetise content.

Touch the sky

Taking a look at the most followed accounts on Instagram, you’ll find 8 singers, 5 Kardashians, 3 soccer players, 1 cricketer, 1 actor and former wrestler and 1 sportswear brand. What do they all have in common? They know the power of a brand, and how to amplify it with the use of content and digital assets. Singers are judged on streams and listens, and experiences have changed. Going to see your favourite artist on tour is no longer just about the moment, but about the clips fans post on their story, the shots that make it to their posts, and most importantly, interacting with their musical idol online after the show. The majority of artist’s revenue comes through touring. And therein lies the importance of a strong brand and identity. To be Invincible 🎶

Omar Apollo knows it. Labels know it. Do you?

ScorePlay

The sub-divisions of the entertainment industry have very similar needs and workflows. Whether’s music, sports or other major events, content remains key and the need for optimised workflows is essential to the amplification of their brands and ongoing success. ScorePlay centralises, classifies and distributes your assets to the most important stakeholders, whether athletes, artists, partners or internal teams.

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AI Automatic Tagging
Dynamic Content Hub
Sponsor Access
Player App
FTP Connection
In-Platform Editing Tool
Metadata Management
UGC Collection
Year Created
2020
2005
AI Automatic Tagging
Sponsor Access
Player App
FTP Connection
In-Platform Editing Tool
Metadata Management
Photographer can sell their content
Beta in Progress

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