E-Bike World Tour: a scalable solution

Rafael Molina Harno

November 1, 2022

ScorePlay thumbnail E-Bike case study

During the summer, Freeride World Tour hold E-bike competitions, under the name of the E-Bike World Tour. These competitions see hundreds of participants and partners come together to produce insane content, but content that needs to be classified and distributed in order to take full advantage of its power. An all-in-one media hub means that their assets can be pushed to their athletes, and organically grow their brand and reach without any manual work or wasted time.

Uphill battle

During tournaments with so many competitors, partners and VIPs to keep happy, it had become a nightmare for E-Bike World Tour manage their media assets, and distribute them to their biggest ambassadors, their athletes. Manual solutions mean wasted opportunities and time in a short-form video world. They decided to implement the ScorePlay infrastructure that would allow them to innovate and concentrate on creation, with a tool that automated everything, from management to distribution to their athletes.

They required a media asset management platform made specifically for the sports industry and for competitions. Moreover, they wanted a media hub that would offer them easy access and searchability of their content from over the years, optimising their distribution to athletes, as well as provide value to their partners and monetise their content through a marketplace. ScorePlay provided them with this all-in-one media hub that responded to all their needs.

3 events, 8500 assets, 2000 athlete downloads

Over 3 different weekends, E-Bike World Tour implemented optimised workflows that ScorePlay enables, with FTP connection for live photo ingestion, automatic tagging for every single partner, and automated distribution to their athletes so they can receive every picture and video on their Athlete App. Hundreds of hours of time saved. No need for creating new Google Drive folders. No need to be continuously changing the share settings. No sending out hundreds of links to every contestant. Just a simple platform designed for sports, and built for scale.

E-Bike World Tour:

  • 1900+ athlete downloads
  • 8,5K media assets
  • 19.5 hours of videos
  • Hundreds of content assets and graphics
  • 92% of participants used the Athlete App
  • 65+ different users across the group
  • 12 partners were added to give them dedicated access to assets

The ScorePlay solution

Freeride World Tour chose ScorePlay as their official all-in-one media hub in September 2022 for E-Bike and their ski/snowboard tournaments. The solution provided them with, amongst others:

  • Automatic tagging of athletes and partners with the use of face and word detection
  • Sporting calendar integration for automated sorting and organisation
  • Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
  • Automatic distribution to athletes and partners directly through the ScorePlay Athlete app

ScorePlay is the all-in-one media hub for live and archived sports content, both photos and videos. Powered by indexing-AI and a tag-based classification approach, ScorePlay provides a centralised accessibility to content by detecting faces and words, and automating distribution to the biggest ambassadors: athletes and partners. The only solution on the market that has been made for sports, by sports.

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Photo credit: E-Bike World Tour
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