Team Vitality collaborates with ScorePlay

Vitality Overview

Team Vitality is a French esports organisation founded in 2013 by Fabien Devide and Nicolas Maurer. One of the most successful teams in the industry, having been crowned champions 25 times across 8 different games, they’ve also created a huge global brand backed by an incredible digital strategy.

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Challenges faced

With 8 different games and teams, as well as training, press events and conferences, and partnership activations, Team Vitality has a huge weekly influx of digital assets that require centralisation and classification. They have numerous gamers that look to expand their own personal brands across social channels, but they lacked a media asset infrastructure that gives them the ability to both classify and distribute these photos and videos automatically.

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They required ScorePlay, and a media asset management platform that gives them easy access and searchability of all their content, optimise their distribution to all their athletes across their teams, and provide value and ROI to their partners. ScorePlay provided them with an all-in-one media hub as a solution. No more Google Drive, or Dropbox, WeTransfer and WhatsApp. Automated workflows for a digital industry.

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Assets:

• 1k photos a week
• 16 hours of videos
• Hundreds of content assets

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The ScorePlay solution

Vitality chose ScorePlay as their media asset manager, so we deployed our AI-powered solution to begin tagging and sorting their digital assets and archives. We provided them with, amongst others:

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• Automatic tagging of players and partners with the use of face and word detection
• Sporting calendar integration for automated sorting and organisation - no need for folders with automatically created events
• Live ingestion of assets with the use ScorePlay’s FTP connector directly from the photographer’s camera
• Automatic distribution to athletes and partners directly through the ScorePlay app
• Brand growth through increased posting from players and improved processes

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“We chose ScorePlay to bring simplicity and efficiency to our internal photo processing. Beyond practicality for our partners and collaborators, ScorePlay also brings novelties from a creative point of view. Starting with the live ingestion of our resources using the FTP connector, directly from the photographer's camera.” Christophe Dureau - Head of Creation Team Vitality

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Vitality x ScorePlay: the numbers

• 1K assets per week
• 300 downloads per week by different gamers
• 90% of players use the App weekly
• 20+ different users across the organisation
• 7 partners were added to give them dedicated access to assets

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About ScorePlay

ScorePlay is an all-in-one media hub for sports. Powered by indexing-AI and a tag-based classification approach, ScorePlay provides a centralised accessibility to content by detecting faces, words and logos. Whether it’s managing your live workflows, distribution to athletes and partners, editing and sharing content, organising your events, archiving your historical content, content requests or monetisation - ScorePlay offers a simple solution for your sports organisation.

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Start your 14-day free trial today.

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You can read their release here.