In this new episode of ScorePlay talk, we picked the brain of Global Professor Simon Chadwick to get his insights on the importance of content as soft power for football clubs, on Football clubs as lifestyle brands, and on how smaller clubs can compete with others in terms of content.

In this episode of ScorePlay Talks, we had the pleasure of chatting with one half of the media team at Motherwell FC in Scotland!

A 30-minute interview with the man behind some of your favorite teams and players social media.